VH1’s professional basketball cheerleader drama Hit the Floor has earned itself a second season. According to The Hollywood Reporter, the series, which stars Days of Our Lives grad Charlotte Ross (ex-Eve), “is the highest-rated freshman scripted cable series among the advertiser-coveted adults 18-49 demographic, where it averages a 1.2 rating. The series draws an average of 1.9 million total viewers.”
Photo Credit: VH1
Primetime soaps continue to pull in audiences for cable networks. Hot on the heels of The Haves and the Have Nots giving OWN its most watched premiere, comes this great news. VH1’s new NBA dancers soap Hit the Floor debuted with strong demographic numbers on Monday, the network announced.
VH1’s premiere of its new scripted series “Hit The Floor” ranked as the #1 cable program in its time slot among Women 18-34 and Women 18-49 during its 9:00PM* premiere on Monday, May 26.
VH1 scored with the Monday night premiere of its new scripted series “Hit the Floor,” averaging a 1.8 in the Women 18-34 demo, a 1.5 in the Women 18-49 demo, a 1.0 in the Adult 18-49 demo and a 1.1 in the Adult 18-34 demo.
The series premiere episode at 9:00PM* drew in 1.5 million total viewers to VH1. When combined with the 11:00PM* encore episode, over 2.5 million total viewers were introduced to the Devil Girls on VH1’s “Hit the Floor” on Monday Night. READ MORE
Isn't it nice when a successful primetime actress isn't afraid to bring up her soapy roots? In an interview promoting her upcoming VH1 drama Hit The Floor, Days of Our Lives alum Charlotte Ross recalls playing Shane Donovan's (Charles Shaughnessy) malevolent daughter Eve, a part she had from 1987-1991. Said Ross:
"I gravitate to strong women roles," said Ross, 45. "I've played many variations of Eve Donovan. I love to play a little darker, de-glammed roles."
In Hit The Floor (premiering May 27 at 8 and 10 pm EST), Ross plays Olivia Vincent, the take-no-prisoners squad director for the Devil Girls, a dance squad for an NBA team in Los Angeles. Watch the trailer after the jump! READ MORE
Get ready for another season of drama, romance and comedy with featuring those Georgia peaches. No, not the ones from Bravo's Real Housewives of Atlanta! VH1 has given the okay for a third season of ratings darling Single Ladies. In a released statement, EVP of original programming and production's Jeff Olde stated:
Our viewers’ love affair with ‘Single Ladies’ got even bigger this year, growing significantly from its successful first season and dominating its timeslot on basic cable. We’re extremely happy that we’ll be able to give the audience another great season of the series and its honest, current take on love, dating and female friendship.