The View ain't so rosy right now at ABC Daytime, at least not when discussing the lineup's marquee chatfest! A new report on the state of daytime from Broadcasting & Cable reveals the 16-year-old talk show has seen significant ratings dips this season. From the report:
This season, The View has declined 7% in households to a 2.6 from a 2.8 and has dropped 20% among women 25-54 to a 1.2 from a 1.5. READ MORE
A new, in depth report from Broadcasting & Cable touts ratings stabilization and/or growth among the four remaining daytime soap operas, while singling out ABC Daytime's General Hospital as the sudser which has seen the most growth this season. From the article:
So far this season, General Hospital has seen the most improvement of any soap, climbing 21% in households to a 2.3 from a 1.9; GH is up 7% among women 25-54, to a 1.6 from a 1.5.
Instead of breakfast at the Tiffany Network, how about a champagne brunch? CBS Daytime's entire lineup racked up killer ratings the week of April 7!
The Young and the Restless was up 18 percent over the same week last year in total viewers, 18 percent among women 25-54 and 17 percent among W18-49. An impressive 4.67 million people tuned in for Y&R the week in question.
Y&R's sister soap, The Bold and the Beautiful was up 18 percent in total viewers, 15 percent among W25-54 and 10 percent among W18-49. Over 3.3 million people watched B&B the week of April 7. Keep reading to find out just how good the entire CBS Daytime lineup did!
ABC’s Good Morning America has a firm grip on its new throne as the king of the morning show wars. GMA was the No. 1 morning program during the first quarter of 2013 in both total Viewers (5.389 million) and among adults 25-54 (2.026 million), according to Nielsen Media Research.