Forbes Magazine on Fate of General Hospital: "Both The Revolution and The Chew Are Unwatchable and Unnecessary"By Jamey Giddens on March 16, 2012
All eyes are on the Mouse House this week, as the announcement of Katie Couric's talk show debut, Sept. 10 at 3 pm EST, means arguably the most popular soap opera in daytime history, General Hospital, will soon be out of a timeslot. As we've been reiterating, GH's only shot at survival is for ABC to cancel either The Chew or The Revolution and move the sudser into one of those timeslots.
Judging from the fact that The Chew's number have essentially matched All My Children's during that iconic sudser's final season, and The Chew is supposedly 40 percent cheaper to produce, there's no way the goofy, foodie fest is going anywhere right now. Which leaves the timeslot currently held by abysmally-rated One Life to Live replacement The Revolution as the only one truly in contention.
While it has been touted ad nauseum that The Revolution is also 40 percent cheaper to produce than a daytime soap opera, ABC spent millions of dollars promoting a series that was dead on arrival. Not to mention the fact that One Life to Live—under the oversight of General Hospital's new executive producer Frank Valentini—came in millions of dollars under budget during its final seasons; sans PR and marketing support of any kind. OLTL also managed a signficant and sustained ratings spike during its final year; topping the coveted women 18-34 demo multiple times during its final months. This was unprecedented for a cancelled daytime drama.
Cancelling One Life to Live for reality series/lifestyle talk show hybrid The Revolution will go down as one of the most lineup-destroying decisions in television history. While cutting two long-running, ABC Daytime soaps at once hasn't proven quite as destructive for ABC Daytime as Jeff Zucker's move, during the 2009-10 TV season, to replace five hours of scripted programming a week with The Jay Leno Show was for NBC primetime — it's close.
If you don't believe me, just check out the ratings for The Revolution for the week of March 5, 2012. According to TV Media Insights, the national network talk show, which launched with an expensive, lengthy PR and marketing campaign, was only watched by 1.4 million viewers the week in question, hitting a series low. The Revolution was down 40 percent among total viewers than One Life to Live in the timeslot a year earlier. Among the most coveted women 18-49 demo, it was down 44 percent from OLTL; 50 percent among W18-34.
As Katie Couric's Talk Show Gets a Sept. 10 Debut, The Clock Is Ticking For General Hospital and The RevolutionBy Jillian Bowe on March 15, 2012
Decision time is fast-approaching for ABC Daytime, concerning which series to cancel, General Hospital or The Revolution. Katie Couric's self-titled daytime talker is set to debut on Sept. 10. Katie has been cleared throughout 94 percent of the country's markets and has snagged General Hospital's timeslot on ABC-owned and operated stations.
Since ABC Daytime had to give an hour of its daypart back to affiliates to convince them to take Katie, that means they will have to cut one hour of programming. Here's hoping the Mouse House bets on the right horse for a change and sticks with General Hospital! See the full press release below.
The Revolution Trailing One Life to Live's Year-Ago Women 18-49 Numbers by 38 Percent; W18-34 by 40!By Jamey Giddens on March 09, 2012
ABC's daytime timeslot disaster The Revolution continues to disappoint. According to TV Media Insights, The Revolution, while up slightly, is still trailing the soap it replaced, One Life to Live, by big margins across the board.
One Life to Live – Week of 2/28/11
Viewers: 2.39 million, Women 25-54: 1.1/ 7, Women 18-49: 0.8/ 6, Women 18-34: 0.5/ 4
The Revolution – Week of 2/27/12
Viewers: 1.62 million, Women 25-54: 0.8/ 5, Women 18-49: 0.5/ 3, Women 18-34: 0.3/ 2
Percent Change – The Revolution vs. One Life to Live
Viewers: -23 percent, Women 25-54: -27, Women 18-49: -38, Women 18-34: 0.3/ 2: -40 READ MORE
GAME CHANGER?! Sources Tells TV Guide's Michael Logan Katie Couric Wants General Hospital, NOT The Revolution, as Her Lead In!!By Jamey Giddens on March 09, 2012
Soap fans have been too through with Katie Couric, ever since it was announced long-running, ABC Daytime soap opera General Hospital would be losing its timeslot to the journo's upcoming syndicated talker. Now comes word from TV Guide's Michael Logan that Couric and Katie executive producer Jeff Zucker could actually play a hand in saving GH! Reports Logan:
Sources close to Couric and her exec producer Jeff Zucker tell TV Guide Magazine that the duo has expressed concern about the disappointing ratings of ABC's The Revolution which, if GH gets the ax, would be the lead-in to Katie when the talker debuts this fall. Couric and Zucker want to see GH get that slot because it's a stronger show, Nielsen-wise, plus Couric does not want to face the wrath of GH fans and risk the chance they'll organize a boycott. Who the hell needs that? So she and Zucker want The Revolution to go bye-bye. READ MORE
Now this is just sad, even for ABC Daytime. The network's poor PR flacks had to put together a press release, actually attempting to spin the dismal numbers for The Revolution the week of Feb. 20-24.
"THE REVOLUTION posted its 2nd-most-watched week to date in Total Viewers (1.541 million) and Women 25-54 (449,000), behind only its premiere week. Moreover, Monday's telecast ranked as the series' #2 telecast to date in Women 25-54 (529,000), behind only its launch on 1/16/12."
I'm sorry, but unless we're talking about the late, great The Oprah Winfrey Show, it isn't generally considered a ratings victory when a series manages to compete...with itself! READ MORE