The Martha Stewart Show
It looks like Marie Osmond is returning to daytime. According to The Hollywood Reporter, Osmond is finalizing a deal for a talk show to fill the spot left by Martha Stewart's cancelled The Martha Stewart Show on the Hallmark Channel.
“We think [Osmond] will be a fantastic addition to the channel and to our lifestyle offerings,” said Hallmark in a statement. READ MORE
Let this be a lesson to all the trigger happy execs, itching to cancel soap operas for talk shows. According to The Hollywood Reporter, Martha Stewart Living Omnimedia's block of lifestyle programming has proven so disastrous for Hallmark's ratings, the cabler has returned to showing Little House on The Prairie re-runs from 3-6 pm! READ MORE
She may be an iconic homemaking maven, who puts Desperate Housewives’ Bree Van de Kamp (Marcia Cross) to shame, but when Martha Stewart’s new Hallmark Channel show gets taken to the woodshed and spanked in the ratings by Little House on the Prairie and Golden Girls reruns you know there is a problem.
According to The Live Feed, the 10 a.m. airing of The Martha Stewart Show on the Hallmark Channel dropped 61 percent from Golden Girls reruns during the same time a year ago and the 4 p.m. and 5 p.m. re-airings dropped 67 and 71 percent from Little House on the Prairie reruns a year ago. Even worse, the Hallmark Channel’s 25-54 target female audience was down significantly.
READ MOREPart of the shift away from talk shows has to do with the rise of reality TV, which began to take over the televised confessional in the early aughts. These new shows offered revelations, drama, and an opportunity for the viewing audience to judge without a host shaping the proceedings. Plus, with reality shows you get to watch these individuals for several episodes. "People are hungry to see people grow and change over the years," says Dominick Pupa, who worked as a producer on the Jenny Jones, Ricki Lake, and Maury Povich shows, explaining the appeal of shows like the Real Housewives series.