I've been hearing rumblings all weekend that ABC Daytime has already ditched Mirian Arias, whom they hired to replace Jori Petersen as vice-president of communications in October of 2011. Arias was tapped for the position when Petersen moved over to ABC Family.
"I hear she was making enemies left and right," says one source on Arias' alleged ouster. READ MORE
CRASH Diet: The Revolution Averaging One HALF of One Life to Live's Audience From This Time a Year Ago!By Jamey Giddens on February 10, 2012
How many television executives does it take to obliterate a daypart? In this case, the answer would be two — former ABC Daytime Chief Brian Frons, who micromanged the Mouse House daytime soaps into the ratings basement with his sexist, ageist agenda (firing actresses over 40; putting stripper poles on sets), and practice of employing incompetent friends (Chuck Pratt, Julie Hanan Caruthers); and his ex-boss Anne Sweeney, who made the rash decision to get rid of said soaps all in one fell swoop (GH would already be toast if it was up to her, according to my sources), instead of bringing in a more savvy, capable executive to try and salvage entertainment vehicles that have made ABC hundred of millions of dollars (if not billions) over the decades.
What's sad is, no one in the mainstream entertainment media is covering this story, save for Marc Berman of TV Media Insights. According to Berman's latest report, The Revolution, the slung together, weight loss/makeover hour that replaced One Life to Live amid a lengthy ratings surge for that sudser, was watched by only 1.44 million people the week of Jan. 30. That's half the audience OLTL averaged in the same timeslot one year ago with 2.85 million viewers.
ABC doesn't generally waste anytime before yanking primetime ratings disasters, like recently-gutted sitcom Work It, off the air. I wonder how long the Mouse House will be too proud to admit they made a huge mistake in cancelling One Life to Live for The Revolution? According to TV Media Insights, The Revolution is only averaging a 1.3/4 share so far this week. READ MORE
More Ratings GOSSIP: CBS Pleased With Bold and Beautiful's Steady 2.5; Could Pitiable Debut For The Revolution Keep General Hospital on Longer?!By Jamey Giddens on January 27, 2012
With the daytime drama fighting for her very existence, you can bet all eyes are on the Nielsens ratings. After checking with my moles at several networks I was able to learn the following tidbits:
Suits at CBS Daytime are impressed that The Bold and the Beautiful has maintained a 2.5 in households for the past few weeks. With big stories, including the climax of the Hope/Liam/Steffy (Kimberly Matula, Scott Clifton and Jacqueline MacInnes Wood) triangle, Ridge and Brooke (Ron Moss and Katherine Kelly Lang) once again at odds over there girls and things heating up for Rick (Jacob Young) and Amber (Adrienne Frantz), planned for February Sweeps—not to mention B&B's 25th anniversary coming up in March—here's hoping the soon-to-be 25-year-old sudser can keep it up!
The numbers continue to head south for ABC Daytime's The Revolution. Based on the lifestyle/talk hybrid's first week metered market overnight ratings, the program nabbed a dismal 1.5 rating/5 share, reports veteran TV analyst Marc Berman of TV Media Insights.
The Revolution was down 35 percent from One Life to Live in the same timeslot a year ago, when the cancelled sudser nabbed a 2.3/6. As another point of reference, OLTL nabbed a 2.3/7 in households for it's last week on the air. READ MORE
Cancelled ABC Daytime soap opera One Life to Live was the No. 2 program in daytime among women 18-49 for the week of January 9. That's right, I said program — not just soap opera!
OLTL, with a W18-49 average for the week of 1.2, came in behind CBS Daytime's The Young and the Restless (1.4) in the coveted demo, but bested The View (1.1), The Bold and the Beautiful (1.0), The Price Is Right (1.0) and General Hospital (1.0), which rounded out daytime's top five broadcast programs for the week in question.
Now for the funny part. Even with these stellar ratings for OLTL, the ABC ratings press release is touting The Chew having its most watched week ever. Um...yeah and it still didn't make the Top 5! Spin much? Shame on any entertainment website or blog that runs this dressed up press release verbatim without actually taking the time to analyze the numbers!