Say buh-bye to Adam Rockmore, former senior vice-president of marketing for ABC Daytime and SOAPnet. He is no longer employed by the Mouse House. According to my sources, Rockmore is telling people he quit the gig — much like his ex-boss Brian Frons quit.
For those who didn't know, Rockmore was the dude who came up with the disastrous "Real Greenlee" campaign for the return of Rebecca Budig to All My Children in 2008.
Is it any wonder all of ABC Daytime's lineup is suffering? The Mouse House's entire daypart, save for The View, is being dragged to the depths by a pair of "lifestyle series" former daytime executive Brian Frons developed to replace ABC's long-running soap stable.
The Revolution hit another series low for the week of April 9. The now cancelled talk show was only watched by 1.19 million viewers for the week! One Life to Live, the soap opera that was gutted to make room for this crap, was watched by 2.5 million in the same timeslot a year ago, according to TV Media Insights.
I dare any know-it-all, TV industry spin doctor—posing as a blog reader—to log in and make the case in the comments that it was still smart business for ABC to cancel OLTL. Any dote can see it would have made much more sense to cut OLTL's production budget—however drastically it would have needed to have been cut—and have aggressively figured out a backend via VOD, DVD sales, etc. in order to continue producing a much more successful soap opera in this slot.
ABC Daytime's The Revolution was cancelled not a moment too soon! The lifestyle chatfest was watched by only 1.3 million viewers the week of April 2. That's a whopping 51 percent less than the 2.63 million who were watching One Life to Live during the same time period a year ago, according to TV Media Insights. READ MORE
BREAKING NEWS: ABC CANCELS The Revolution, GMA Spin Off Takes Timeslot For Summer, General Hospital Safe?!By Jamey Giddens on April 11, 2012
Is General Hospital safe? Deadline is reporting ABC Daytime made the smart decision to cancel low-rated One Life to Live replacement The Revolution. The talk show will last air in early July. A spin off of Good Morning America, tentatively titled GMA In The Afternoon, will take over the timeslot for summer, starting July 9 and run for nine weeks, according to the website.
While the Deadline article states that Vicki Dummer has decided to "stick with GH" and uses words like "renewal" to describe what has transpired with the 49-year-old sudser, GH is still lacking a definitive timeslot for fall 2012. Here's what the website's Nellie Andreeva wrote:
I hear ABC is not ready to lock in its daytime schedule for next season yet, it would make sense to keep The Chew at 1 PM and put GH at 2 PM as a lead-in for Katie on the ABC stations, the core station group that will carry Couric’s new syndicated talker.
I hope whoever did all that snazzy research for Sweeney and Fronsie, about what people with girl parts between their legs (and betwixt 18-49 and 18-34) wanna watch in the daytime— as opposed to soaps— gets a great, big ol' bonus. Ha ha ha! I kid. I'm Southern; it's our way. TV Media Insights is reporting massive ratings dips for both The Revolution and The Chew for the week of March 19. READ MORE
Even the hottest entertainment blog around is weighing in on the utter ratings disaster that has been ABC Daytime's The Revolution. Deadline has a new post up detailing the talk show's record low ratings, and how said ratings, coupled with concerns about a proper lead-in for Katie, have General Hospital looking better in the network's eyes these days.