The soap opera genre may be on life support, but that isn't stopping ambitious, creative types from forging ahead with smart, fun projects associated with the industry. Friends, business partners and occasional soap actors Josh Folan and Matt Jared are busy developing a pilot for a proposed primetime sitcom spoofing soaps, tenatively titled SoaPretentious.

"SoaPretentious is about a New York-based daytime soap opera that is in danger of being cancelled ,so they decide as a last ditch effort to bring in a reality TV star to boost ratings," explains Folan, who serves up drinks as Josh, the bartender at ConFusion on All My Children, and has appeared on As The World Turns. "The reality star's film crew will be following her around on the set of the soap, breaking the fourth wall. It's like The Office, only set in the worlds of daytime and reality television."  READ MORE