Ma Perkins
Mental Floss: Soap Operas Saved P&G During The Great Depression
By Jamey Giddens on February 12, 2009
Mental Floss has compiled a list of 5 Great Depression Success Stories, among them Proctor and Gamble, who during the greatest economic crisis our country has experienced to date, mass produced as many as 21 serialized radio dramas at one time to sell the one product even cash-strapped consumers couldn't live without— soap.
How did the soap giant beat the Depression? Things were tough at first when mainstay grocery customers started cutting their orders and inventories piled up. P&G apparently realized that even in a depression people would need soap, though, so they might as well buy it from Procter and Gamble. READ MORE


