Let's Make a Deal
Not very long ago, CBS Daytime appeared to be a big, expensive, luxury liner headed straight for an iceberg. Lucky for fans of soaps, talk shows and old school gamers, Angelica McDaniel stepped in to steer the Tiffany Network's daytime lineup to calmer, more lucrative waters.
In a new interview with Xfinity's Sara Bibel, the CBS Daytime V.P. goes in depth on how she managed to find the cross-promotional balance that has her five series all achieving ratings growth.
Here's an excerpt:
Why do you think soaps are growing now? They were written off for dead a year ago.
There’s a lot of different reasons. But one of them is I think that four is actually a really good number. There were times when there were 17 soaps on television. Obviously that was a few decades ago but at CBS we always say we have a good balance of talk, drama and game. You can’t just weight too much on one genre of the other. You have to create balance. For us, we found that balance. We also have great stories that we’re telling. “The Bold and the Beautiful,” when everybody was saying, “dramas are dying,” Bold was increasing. They’ve been doing it for over a year now so it’s really great to see Y&R and all the other soaps on the other networks starting to find their rhythm and finds what’s working and goes viral.
Employees at the Tiffany Network's daytime lineup should be poppin' bottles right about now. Well, it's a little bit too early. At least wait until it's noon...somewhere!
CBS Daytime posted February-to-February growth during last month's Sweeps period. The Bold and the Beautiful, The Young and the Restless, The Price is Right, Let's Make a Deal and The Talk all climbed among viewers and key demos! READ MORE
The legendary Monty Hall will appear this coming Friday on Let's Make a Deal with host Wayne Brady, to celebrate the iconic game show's 50th anniversary. Brady, who has hosted the CBS Daytime incarnation of Deal since 2009, appeared on The Talk today to give the ladies a sneak peek of Friday's festivities. Check out Brady on The Talk below! READ MORE
CBS Renews The Bold and The Beautiful, The Price Is Right, The Talk and Let's Make A Deal Throughout 2013-2014 Season!By Jillian Bowe on January 29, 2013
CBS just doubled down on their support for their daytime lineup. The Tiffany Network has renewed The Price Is Right, Let's Make A Deal, The Bold and The Beautiful and The Talk for the 2013-2014 TV season. In a released statement, CBS Entertainment President Nina Tassler said:
Over the past few years, we have successfully transitioned our daytime schedule to a balance of program genres with new creative energy.