Let's Make a Deal
Move over, Justin Timberlake. CBS Daytime says they're the ones bringing sexy back!
If you don’t believe the Tiffany Network, take a look at the promo below, featuring the ladies of The Talk, The Price is Right’s Drew Carey, Let's Make a Deal’s Wayne Brady, The Young and the Restless’ Villy and Lane pairings and The Bold and the Beautiful’s shirtless hunks. READ MORE
The programming peeps at CBS Daytime must subscribe to the same motto I do — if it don't make dollars, it don't make sense! Next week on The Price is Right, Let's Make a Deal and The Talk, loads of cash and high-dollar prizes will be handed out.
TPIR contestants will have the chance to win up to $500,000 playing the popular game "Plinko", the week of April 22-26. A whopping $250,000 will be at stake during play of "Punch A Bunch"; while the "Grande Game" will be worth $100,000. Additionally, one contestant will be able to play "3 Strikes" for a brand new Ferrari! READ MORE
Not very long ago, CBS Daytime appeared to be a big, expensive, luxury liner headed straight for an iceberg. Lucky for fans of soaps, talk shows and old school gamers, Angelica McDaniel stepped in to steer the Tiffany Network's daytime lineup to calmer, more lucrative waters.
In a new interview with Xfinity's Sara Bibel, the CBS Daytime V.P. goes in depth on how she managed to find the cross-promotional balance that has her five series all achieving ratings growth.
Here's an excerpt:
Why do you think soaps are growing now? They were written off for dead a year ago.
There’s a lot of different reasons. But one of them is I think that four is actually a really good number. There were times when there were 17 soaps on television. Obviously that was a few decades ago but at CBS we always say we have a good balance of talk, drama and game. You can’t just weight too much on one genre of the other. You have to create balance. For us, we found that balance. We also have great stories that we’re telling. “The Bold and the Beautiful,” when everybody was saying, “dramas are dying,” Bold was increasing. They’ve been doing it for over a year now so it’s really great to see Y&R and all the other soaps on the other networks starting to find their rhythm and finds what’s working and goes viral.
Employees at the Tiffany Network's daytime lineup should be poppin' bottles right about now. Well, it's a little bit too early. At least wait until it's noon...somewhere!
CBS Daytime posted February-to-February growth during last month's Sweeps period. The Bold and the Beautiful, The Young and the Restless, The Price is Right, Let's Make a Deal and The Talk all climbed among viewers and key demos! READ MORE
The legendary Monty Hall will appear this coming Friday on Let's Make a Deal with host Wayne Brady, to celebrate the iconic game show's 50th anniversary. Brady, who has hosted the CBS Daytime incarnation of Deal since 2009, appeared on The Talk today to give the ladies a sneak peek of Friday's festivities. Check out Brady on The Talk below! READ MORE