SHOCKER: Katie Falls Below Timeslot Average; Loses 43 Percent of General Hospital's Lead-In on Flagship ABC Station!By Jamey Giddens on September 17, 2012
While ratings for Katie Couric's new talk show started off strong, the $80 million vehicle has started to slide. According to Deadline, Katie dropped to a 1.7 last Thursday. The chatfest shed a whopping 38 percent among women 25-54, allowing Steve Harvey to best Couric's show in the key demo.
The leading entertainment blog also pointed out how far Katie has fallen off the timeslot average for last season when "a large number of stations carried GH":
What is more alarming is that the show has fallen below the time period average last season (2.3/7 HH, 1.4/8 in W25-54), when a large number of stations carried General Hospital. READ MORE
Katie pulled in the best ratings of a new talk show premiere since Dr. Phil with a 2.8 household rating. The Talk went makeup free to entice viewers into watching and earned a 37 percent increase year-over-year. However, Ellen’s premiere scored a 3.0 in households, making it very clear she isn’t going to be pushed aside by newcomers or stunts. According to E!, Ellen’s demos were even better.
Even better was Ellen's dominance in the women 25-54 demo, scoring a 2.2 rating in the ever-important demo, a vast important over last season's 1.3 rating.
According to The Hollywood Reporter, Dr. Oz earned a 2.8 with its fourth season premiere and the format change of Anderson Cooper’s talk show helped Anderson Live gain “18 percent over a year ago.”
Jumping timeslots hasn't hurt ABC Daytime's General Hospital. In fact, the sudser was up a whopping four-tenths of a point over its Monday household numbers for the most recent ratings cycle. According to TV Media Insights, GH hit an impressive 2.5/8 in households on Monday. Comparatively, GH averaged a 2.0 for the week of August 27-31. READ MORE
The ratings are in for the premiere of Katie and they’re impressive. According to The Hollywood Reporter, Katie’s debut pulled in a 2.8 household rating from the Top 56 markets. It also tied with Dr. Phil’s 2002 debut.
Reportedly, Katie built on General Hospital’s lead in.
Couric, who built on the lead from the recently displaced General Hospital by 12 percent, also bested the season premiere of Anderson Cooper's talk show.
After months of promotion and ever increasing expectations Katie Couric’s new talk show Katie premiered on September 10. On today’s Daytime Confidential podcast members of the DC gang weighed in on her first episode, guests and what Couric will have to do to actually become the next Oprah.
Reviews by major publications have been mixed for Katie’s premiere, with the Los Angeles Times’ headline stating: “Katie Goes Splat.”
After the jump, check out more Katie reviews from around the web and share your First Impressions of Katie. READ MORE