Paul Marquess, the new producer of the UK soap Hollyoaks, is playing hardball. In addition to five previously announced departures, 11 additional cast members have been axed, taking the total up to 16. The casting bloodbath is being done in an attempt to revitalize the struggling sudser. Can you imagine the online anarchy that would take place if this happened with a U.S. soap? Check out the full story at Digital Spy.

So we all know the story of a modern soap opera fan right? For those of you who don't, here are the bullet points.

The soap opera genre is dying. It's doomed. The sky is falling, blah, blah, blah, blah. But in this day and age of the internet and cable television, is there any reason for this industry to die? Shouldn't this be the time for the industry to innovate and for this genre to kick into overdrive? READ MORE

The Loft Fire!

Clare's Return!

None of the above (post in comments)

I don't watch Hollyoaks

This past Saturday the British Soap Awards were filmed. What's On TV was on the scene and interviewed all the major stars. Above we see an interview with EastEnders stars Rita Simons (Roxy) and Scott Maslen (Jack) as they discuss the current state of EastEnders and touch on Daniellegate. Be sure to check out whatsontv.co.uk for more interviews with all of your favorite stars.

Hello everyone, it has been quite awhile since the Brit's invaded Daytime Confidential, but they are back and this time they mean business. We have shocking exits, long awaited returns, a few children being brought into the world and a whole lot more, so get ready because the invasion begins now. READ MORE

Welcome one and all to a long overdue issue of Daytime Confidential's British Invasion. We have a LOT of news to cover and not a lot of time to do it, so grab yourself some tea and get ready to turn on the telly because the invasion begins now. READ MORE