The Mouse House may be doing everything possible to tank their last daytime soap, General Hospital, in order to finally be out of the scripted TV business before primetime hours, but the same channel is aggressively developing numerous primetime sudsers. What gives?
 

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Beginning today, through December 4, One Life to Live schemer Amanda Setton (Kim Andrews) will be one of the many stars of Off-Broadway’s Love, Loss, and What I Wore.  The play, which is based on the Ilene Beckerman’s memoir, was written for the stage by sisters Nora and Delia Ephron. 

Fans who want more of the Gossip Girl guest-star will be able to see Setton at the Westside Theater.  Her castmates will include Jenny Allen (I Got Sick Then I Got Better), Maddie Corman (Smash), Eve Plumb, (The Brady Bunch) and fellow Upper East-sider, Zuzanna Szadkowski (Gossip Girl's Dorota) . 

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Cameo appearances for All My Children alums prior to the show ending its ABC run are apparently becoming standing room only. Sources close to Michelle Trachtenberg reveal the primetime princess (Buffy The Vampire Slayer, Gossip Girl, Weeds) reached out to the soap's brass about returning ala her onetime Buffy big sis Sarah Michelle Gellar however, due to AMC's two-hour TV finale being scrapped in favor of a one-hour send off, Trachtenberg was reportedly turned down!

"Michelle would love to come back for the fans, but now that the finale is one hour they don't know how to fit her in," says the source. READ MORE

Alexandra Chando is one busy starlet. Her ABC Family soap The Lying Game premieres Aug. 15, but in the meantime you can catch her in Talent, the As The World Turns alum's second webisoap!

Based on the novel series by the same name from Zoey Dean (Privileged), Talent follows the lives of aspiring rock goddess Harper Walker (BC Jean) and her best friend Danielle (Chando), who pick up and leave their small town behind when Harper is discovered by a record producer. If you thought mom-a-gers were tough, try having a friend-a-ger, that's what Danielle becomes for Harper, vowing to make sure her girl doesn't get eaten alive in the sea of sharks that can be Hollyweird.

Talent is produced by Alloy Entertainment, the same juggernaut behind The CW's Gossip Girl, The Vampire Diaries and the upcoming The Secret Circle. The company also brought us ABC Family's Pretty Little Liars and the hit big screen Sisterhood of The Traveling Pants franchise. 

Savvy entertainment brand developers like Alloy are providing content that can help displaced fans of daytime dramas get their scripted soapy fix in primetime, on cable, at the movies and on the web! Check out Chando in the first three webisodes of Talent after the jump. Then head over to AlloyTV.com to watch the rest!
 

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As talented as she is striking, former One Life to Live star Tika Sumpter's stock is rising in Hollywood on par with U.S. gasoline prices. Sumpter, who has recurring roles on both The CW's Gossip Girl and BET's record-breaking The Game, took a little time out of her busy schedule to share her place with Esquire for their Me In My Place photo essay collection.  Wouldn't it be awesome if BET did a cable soap starring Sumpter, Debbi Morgan, Darnell Williams and Victoria Rowell? Ah, the possibilities. Click here to see more!

Photo credit: Esquire

Gossip Girl guest and former One Life to Live star Tika Sumpter helped celebrate Earth Day at The Body Shop Kick-Off on April 21. Attendees of the Columbia University event were inspired to try The Three-Minute Earth Shower Challenged for Earth Lovers. See more from the event after the jump! READ MORE