It's no secret that Katie Couric's self-titled talk show is experiencing ratings and creative woes, which has Couric embarking on a new publicity tour. In a new interview with New York Daily News, Couric reveals she had low expectations for her $80 million vehicle right out the gate. Said Couric:
“I certainly didn’t have high expectations for myself,” Couric, 55, told the Daily News. “I wanted to do a show that I thought was interesting, compelling and enlightening, and while I knew that there were going to be some inevitable comparisons to Oprah Winfrey, I tried to throw water on them every chance I got.” READ MORE
Katie’s decision to call in the Long Island Medium scared up more viewers than usual for the talk show. According to Broadcast & Cable, a visit fromTheresa Caputo channeled Katie’s best single-day rating to date on October 8. It climbed 35 percent over the previous week.
Katie was up for the week as well, adding 12% to a 1.9 in the week ended Oct. 14. That's the show's best performance since debuting at a 2.0 in the week ended Sept. 16. Among daytime's key demographic of women 25-54, Katie improved 10% to a 1.1.
Katie Couric’s talk show Katie continues to decline in the ratings. According to Broadcasting & Cable, Katie dropped six percent in the live plus same day household rating category for the week ending October 7. However, Katie remained atop all other new talk shows that premiered this season.
Disney-ABC's Katie continues to lead the rookie talkers, but the show had its lowest-rated week yet, dropping 6% to a 1.7 live plus same day household rating, according to Nielsen Media Research, in the week ended Oct. 7. READ MORE
Ricki Lake isn’t the only talk show host looking to bring in a new executive producer. According to Deadline, Katie Couric’s talk show Katie is hunting for someone to replace Jeff Zucker. Reportedly, Zucker is under consideration for several jobs, including the possibility of taking over at the ratings-challenged CNN.
Forget all the buzz about new talk shows from Katie Couric, Ricki Lake and Steve Harvey. Veteran trash TV talker Maury Povich is proving he’s still got game!
According to TV Week, Maury led all talk shows the week of September 17, among women 25-54, with a 1.7 rating in the demo, up from 1.4 last season. Among households, Dr. Phil leads the pack with a 3.1 average this season, followed by Live with Kelly and Michael at 2.6.
Photo credit: Maury
Katie might be the No. 1 new syndicated daytime talk show, but The Perky One's numbers are continuing to slide from her impressive Sept. 10 debut. According to Broadcasting and Cable, Katie has slid 17 percent to a 1.9/6 rating in households. The Katie Couric-helmed vehicle has also fallen 25 percent among women 25-54. READ MORE