I would like nothing better than to start the new year by talking about one of the five soaps I watch on a regular basis: As the World Turns, Guiding Light, General Hospital, All My Children and One Life to Live. As a regular consumer of Daytime Confidential, you would like to talk about Spixie, Skate, CarJack, Craig, Shayne & Dinah, Bizzie, Rylee, David Vickers or Todd, Tea, and Marty. We are primed for more analysis and debate about the state of soaps, the ratings race, backstage gossip and industry machinations that directly affect our soaps.
However, yesterday came a series of alarming reports that every serious soap fan should take particular notice. This news is not sexy, glamorous, or particularly juicy. It seems far removed from the battle over Little Johnny, Claudia's frantic (if increasingly laughably staged) search for the incriminating DVD's , or the impending return of one Phillip Granville Spaulding. In fact, this is the type of news that most soap fans will gloss over and turn up their noses without a second thought, but we would be wise to resist that temptation. Yesterday, the automobile industry reported its worst sales in decades. While not surprising given the current state of the economy, this is one of the most problematic developments for daytime dramas that we've seen in a long time. READ MORE