After years stymied in third place, CBS is finally beginning to experience growth in the a.m. CBS This Morning, which premiered in January 2012, is experiencing year-over-year ratings gains by focusing on tabloid free news, according to TV Guide.
The year-to-year audience growth for King and coanchors Charlie Rose and Norah O'Donnell has been as high as 39 percent in recent weeks. With an average of 3 million viewers, CBS scored its best May-sweep morning-ratings performance since 1994. While well behind ABC's 5.7 million and NBC's 4.8 million viewers, the numbers indicate that CBS This Morning has effectively positioned itself to pick up disenchanted Today viewers who may find GMA too frothy. "People come up to me and say, 'You guys actually do news,'" says O'Donnell. READ MORE