Matt Lauer's Today contract is up in 2015. Whether NBC will extend his tenure or replace him with one of the men the network has waiting in the wings is a growing topic of discussion — especially with Good Morning America beating Today in the ratings.
According to The Hollywood Reporter, David Gregory and Willie Geist are the leading in-house contenders, along with CNBC's Carl Quintanilla. Reportedly, Carson Daly is also a dark horse possibility.
Data provided to THR by Q Scores, which measures audience sentiment toward stars, reveals that Geist and Gregory have higher positive ratings than Lauer; among adult women -- the key demographic against which morning TV ads are sold -- Gregory's positive Q Score stands at 18, compared with Geist's 14. Lauer this year dropped to a positive Q Score of 7, compared with 15 in 2012. READ MORE