How's this for a soapy twist? Vanessa Marcil's upcoming Lifetime reality show Blush: The Search for the Next Great Makeup Artist was pitched by none other than Procter and Gamble's media arm MediaVest to promote P&G's Max Factor brand, according to Ad Age. The article goes on to talk about how aggressively P&G is moving into "branded content". Ummmm, haven't they had oh, say 70 years of success with that already with its soap operas? Remember them?
Now before we go all conspiracy theory with thoughts of this being an elaborate smokescreen to get ABC Daytime's Most Anticipated Promotional Campaign—"The one star you thought would never be desperate enough to come back!"—in at As The World Turns as the next Chris Hughes (Hey, they've tried everyone else in the part.), it is fairly common place for P&G to sell their goods to various other networks and cable channels besides CBS. READ MORE