Ratings, Rants and Raves
Ratings, Rants and Raves: All Other Daytime Soaps Rise, as a Daisy-Heavy Young and Restless Bleeds OutBy Jamey Giddens on March 10, 2012
We've already been popping champagne over General Hospital's 18-week ratings high for a few days now; so let's talk about the other soaps that posted promising numbers for the week of Feb. 27-March 2 first, which include NBC's Days of Our Lives and CBS Daytime's The Bold and the Beautiful. Of course, we'll also have to discuss the one that dropped it—and not like it was hot—The Young and the Restless. (Source: Soap Opera Network) READ MORE
Don't call it a comeback, General Hospital has been here for years, almost 49 to be precise! ABC's final daytime soap began waking up from a lengthy ratings coma the week of Feb. 20-24. (Source: Soap Opera Network)
GH gained 192,000 total viewers over the previous week and shot up two-tenths of a point in households. Among both women 18-49 and W18-34, GH went up one-tenth of a ratings point. READ MORE
Ratings, Rants and Raves: Bold and Beautiful Up 4-Tenths of a Nielsen Point Year-to-Date in Key Demos; GH and DAYS Bleed OutBy Jamey Giddens on February 27, 2012
If you've noticed my Ratings, Rants and Raves column has become a bit more infrequent, it's because the thought of having to continually type the phrase "hits record low" about my beloved stories has become majorly depressing. But, much like the show, the Nielsens counting must go on! The week of Feb. 13-17 proved disastrous for two long-running sudsers ratings-wise, ABC's General Hospital and NBC's Days of Our Lives. (Source: Soap Opera Network) READ MORE
It's the saga of the gorgeous, heir apparent to a SoCal dynasty, caught between two women. One is blonde, one brunette. One noble and virtuous, the other brazen and not above using her scorching sexuality to get what she wants. One of the women shares a scandalously-inappropriate connection to the scion-in-question's father, driving that man's wife to fits of jealousy. While I could easily be describing the triangle of Brooke (Katherine Kelly Lang), Ridge (Ron Moss) and Taylor (Hunter Tylo), which has dominated storylines on CBS Daytime's The Bold and the Beautiful for much of the soap's almost 25 years on the air, I'm actually talking about another entanglement — one involving their children!
The week of Jan. 23-27, B&B reached three-year highs among total viewers and among women 18-49 and a two-year high in households, as the medical machinations of publishing czar Bill Spencer (Don Diamont) (He bribed a doc to falsify brain scans to make it look like his son's wife would stroke out if he left her!) were revealed by his icy wife Katie (Heather Tom). This move once again altered the dynamics of the fresh-faced Hope/Liam/Steffy (Kimberly Matula, Scott Clifton and Jacqueline MacInnes Wood) love triangle on the frothy, hit international sudser. This begs the question, as it prepares to turn 25, has B&B finally found their Generation Next?
Ratings, Rants and Raves: Pisspoor Lead-In From The Revolution Results in Record Lows For General HospitalBy Jamey Giddens on January 27, 2012
Congratulations, ABC. You've all but let former daytime executive Brian Frons and his then-boss Anne Sweeney cripple your daypart. Thanks to the embarassingly-low debut of its new lead-in, The Revolution, ABC's last daytime drama, General Hospital, dropped to record lows the week of Jan. 16-20.
Ratings, Rants and Raves: Almost 4 Million Tune in For One Life to Live Finale; Cancelled Soap No. 1 Among Girls 12-17, Ties Y&R For No. 1 Among W18-34By Jamey Giddens on January 23, 2012
The full ratings picture is in for the final week of One Life to Live. One thing that's clearly in focus is that the people who run ABC Daytime are blithering idiots to have cancelled a soap opera watched by more people than tune in for most of NBC's current primetime lineup.
OLTL finished Number 3 in total viewers for the week of Jan. 9-13, with over 3.1 million watchers. That was a whopping 403,000 more viewers than the previous week's numbers. OLTL also finished No. 3 in households, going up three-tenths of a ratings point. The 43-year-old sudser was No. 2 among women 18-49, inching up two-tenths of a point over the previous week in that most important demo. Among women 18-34, OLTL was tied with The Young and the Restless at No. 1, while the ABC serial topped the ranking for female viewers 12-17.
Over 3.8 million people tuned in for OLTL's finale on Jan. 13, making it the most watched daytime soap finale in the last five years. As previously reported, OLTL also bested ABC's centerpiece talk show The View in the coveted W18-49 demo during its final week. I wonder if this will make TIIC rethink their shortsighted decision to clutter their daypart with a bunch of derivative View knockoffs?