Ratings, Rants and Raves
There's good news to report on the Nielsens front for a change! (Source: Soap Opera Network) All four daytime soaps went up in total viewers the week of April 23-27 and a couple of sudser also made improvements in key demos over the previous week.
CBS Daytime's The Young and the Restless saw the biggest gain in total viewers, shooting up 141,000 pairs of eyeballs. Y&R also went up one-tenth of a point in households, yet held steady among women 18-49 and among W18-34.
Near identical custody sagas drove story on Y&R the week in question. A judge awarded Daisy (Yvonne Zima) custody of Lucy when Daniel (Michael Grazadei) was deemed neglectful of the tyke. Genoa City's other resident girl rapist, Chelsea (Melissa Claire Egan), signed over her rights to Baby John to Villy. I wouldn't be surprised if all those teasers of Lauren Fenmore (Tracey Bregman) pulling a gun on Daisy caused people to tune in, hoping to finally be rid of the vapid, non-character whom the brass stubbornly seems to believe is a worthy rival to Lauren and Phyllis (Michelle Stafford). No such luck.
Baby John's christening was quite eventful, thanks to Jack (Peter Bergman) showing up with Nikki (Melody Thomas Scott) and Victor (Eric Braeden) bringing Genevieve (Genie Francis). There was also the return of a now adult Kyle Abbott (Blake Hood) to consider.
Ratings, Rants and Raves: As All Daytime Soaps Except General Hospital Rebound Significantly, Is it Time to Backburner Sonny and Co.?By Jamey Giddens on April 20, 2012
Taking a page from dozens of their characters, three daytime soap operas returned gloriously from the dead, ratings-wise, the week of April 9-13 (Source: Soap Opera Network). CBS Daytime's The Young and The Restless, which hit a record low in households the previous ratings cycle, went up 349,000 total viewers and inched up two-tenths of a point in households the week in question. Y&R also went up two-tenths of a point in women 18-49 and one-tenth of a point among W18-34.
In story, Adam Newman (Michael Muhney) rescued Chelsea (Melissa Claire Egan) from the Genoa City Pond-O-Death and delivered the baby his estranged sister Victoria (Amelia Heinle) and her husband Billy (Billy Miller) so desperately wanted. Genevieve (Genie Francis) overheard Jack (Peter Bergman) detailing his plot to quickly marry and divorce her, after gaining control of Beauty of Nature, causing Jack to have to play the lying game with the fruit loop. Also that week, Sharon (Sharon Case) was generous enough to let Ash (Eileen Davidson) visit with Faith, the daughter the chemist once believed to be her own, courtesy of a swap-and-shop pulled by Adam.
Y&R just may have something with Adam and Chelsea. If done right, Victoria/Billy/Chelsea/Adam could turn out to be good soap. Unfortunately for Peter Bergman, nothing about his scenes with Genie Francis is good, especially when that awful, campy "Genevieve" music is playing. Both of these soap vets both deserve better. Y&R and Francis should cut their losses, freeing her up to go back to General Hospital.
Ratings, Rants and Raves: Days of Our Lives Isn't The Only Sony Soap Opera in Crisis, Plus Wishful Storytelling for Bold and Beautiful and General HospitalBy Jamey Giddens on April 14, 2012
With much of the country having been on Spring Break the week of April 2-6, not a lot of people were staying indoors and watching suds. Sony TV's two daytime soaps, The Young and the Restless and Days of Our Lives were the hardest hit ratings-wise (Source: Soap Opera Network).
DAYS, which is currently going through its umpteenth attempt to reboot itself, dropped 137,000 total viewers over the previous week, for a new all-time low. In households, the NBC soap fell to an alarming 1.6, tying its all-time low in that demo. DAYS also hit a new low among women 18-49 and tied its all-time low among W18-34.
In story, Carrie (Christie Clark) was crushed when she overheard Rafe (Galen Gering) telling EJ (James Scott) he was the father of Nicole's (Arianne Zucker) baby. Sami (Alison Sweeney) cancelled Lucas' (Bryan Datillo) flight out of Salem. Lexie (Renee Jones) suffered a fainting spell, then learned she had an inoperable brain tumor and Will (Chandler Massey) came out to Marlena (Deidre Hall).
I know I sound like a broken record, but Will and Marlena truly are the best thing about DAYS right now. This contrived Rafe/Carrie pairing has been painful to watch from day one, so I won't even spend much time on it. I am not happy about Lexie being killed off. If Jones wants to leave the show, I see no reason why Lexie couldn't leave Abe (James Reynolds) to go work with all the myriad of Hortons who move to Africa when they leave town. Now is not the time for a dismally low-rated soap opera to be killing off a popular character with two decades of history.
Ratings, Rants and Raves: The Young and the Restless Hits New Lows in Total Viewers and Households; GH and DAYS Also SlipBy Jamey Giddens on March 29, 2012
While all eyes have been on General Hospital's numbers for the past few weeks, the complete and utter destruction of the late Bill Bell's The Young and the Restless has pretty much gone unnoticed. A week ago, I was telling my Senior Editor, Jillian Bowe, that maybe we should lighten up on Y&R and/or simply stop watching until it begins to resemble something akin to a daytime soap opera again.
Then I tuned in to an episode where a pair of D-list couples (No offense to the amazing-when-separate Liz Hendrickson and Greg Rikaart, or even Judith Chapman and Ted Shackelford!) got married; while all the black people in town—even the one who can't hear—and Stephen Nichols talked about a reality star's song for the whole damn show. The episode in question had no Victor, no Jack, no Nikki and even the beloved, Genoa City veteran characters fans actually care about (Jill, Lauren, Michael, Victoria) were used as Under 5's.
This particular ratings cycle saw both GH and Days of Our Lives dip (Source: Soap Opera Network), but because of the mess I cited above, Y&R is the sudser I want to focus on first. Daytime's top soap dropped 272,000 total viewers and fell two-tenths of a ratings point in households for a 3.0. That is a new all-time low for this soap opera. Y&R also fell one-tenth of a point among women 18-49, yet held steady among W18-34. READ MORE
Ratings, Rants and Raves: CBS Soaps See Spikes; General Hospital Dips Week Sonny and Todd Square OffBy Jamey Giddens on March 23, 2012
Daylight savings time was good to the Bell soaps on CBS. (Source: Soap Opera Network) The Young and the Restless went up 62,000 total viewers and inched up one-tenth of a ratings point in households. Among women 18-49 and W18-34, Y&R held steady.
In story, Victor (Eric Braeden) hired Sharon (Sharon Case) to run a new cosmetics company under the Newman Enterprises umbrella, much to the chagrin of board members Lauren (Tracey Bregman) and Tucker (Stephen Nichols). When Nick (Joshua Morrow) saw how hard the board of directors were being on his little Share Bear, he finally agreed to accept Victor's offer to run the firm with Sharon.
Of course Nick's baby bro, Adam (Michael Muhney), didn't miss an opportunity to stand up for Sharon too. He had Chelsea (Melissa Clare Egan) help him get to the Newman board meeting, just in time to co-sign Victor hiring his ex. That wasn't all Adam was up to the week in question. He also found himself back at the Genoa City Police Department, as his little conscience cleansing exercise with Paul (Doug Davidson) and Jack (Peter Bergman) saw him brought in for questioning, due to his part in Patty's (Stacy Haiduk) escape from the funny farm. Now this is not to be confused with Hope's (Signy Coleman) farm, where blind people can put out fires caused by electrical storms. READ MORE
Ratings, Rants and Raves: General Hospital Holds Steady in Demos; The Young and the Restless Ties All-Time Low in HouseholdsBy Jamey Giddens on March 19, 2012
There has been a lot of talk this weekend about all four daytime soap operas falling among total viewers the week of March 5-9 (Source: Soap Opera Network), but it's important to remember, the networks, nor Mad Ave. really care about total viewers — its the demos they're concerned about.
ABC Daytime's General Hospital managed to hold steady in households, women 18-49 and W18-34. The fact that GH is pulling in a solid 1.0 in W18-49, while The Revolution only managed a 0.5 the week in question is the real story. The Mouse House needs to admit they effed up with The Revolution and give that timeslot to GH, STAT!
In story, Sonny (Maurice Benard) vs. Todd (Roger Howarth) kicked off in a major way, as the One Life to Live supervillain learned from his devastated daughter Starr (Kristen Alderson) that a man named Sonny COR-in-thos was supposedly responsible for Cole (Van Huighes) and Hope's deaths.