Ratings, Rants and Raves
Blowing Salem U.S.A. to kingdom come appears to have been a smart move for NBC's Days of Our Lives. The sudser posted impressive ratings gains the week of July 23-27. (Source: Soap Opera Network)
DAYS went up 103,000 total viewers. The serial also inched up one-tenth of a point in households, women 18-49 and among W18-34!
In story, Melanie's (Molly Burnett) kidnapping lark came to an explosive end, as the combination of sparks, gasy tunnels and cheesy villains proved to be combustible. Above ground, most Salemites were gathered for Brady (Eric Martsolf) and Madison's (Sarah Brown) wedding, however the missing groom was off saving Melanie.
EJ's (James Scott) mother/son paramours, Sami (Alison Sweeney) and Will (Chandler Massey), were busy helping him see his tykes, before fleeing charges of "murdering" Stefano (Joe Mascolo). Roman (Josh Taylor) got there with Lucas (Bryan Dattilo) just in time to yell for Sami to "GIT DOOOOWN!" Okay, he didn't, but I wish he had. READ MORE
Execs at Corday Productions and Sony TV must be chewing their finger nails to the quick over Days of Our Lives' ratings. The sudser hit a new all-time low among female viewers 18-49 the week of July 9-13. (Source: Soap Opera Network).
DAYS also lost a staggering 179,000 total viewers over the previous week, and tied its all-time low among the women 18-49 demo. DAYS managed to hold steady among the household, W18-49 and W18-34 demos, but that was little comfort, with the soap fast approaching a two-week Olympics-necessitated hiatus. READ MORE
Ratings, Rants and Raves: Mixed Results For GH and DAYS, Plus Wishful Storytelling for Y&R's Cane and LilyBy Jamey Giddens on July 17, 2012
Looks like Americans were too busy popping firecrackers the week of July 2-6 to watch soaps. (Source: Soap Opera Network) While all soaps suffered in some respect, Days of Our Lives did manage to post a few positive gains.
DAYS was the only soap up in total viewers (+80,000), held steady in households and among women 18-49. However, DAYS was tied with its all-time low in that demo. Among W18-34, DAYS posted a one-tenth of a point gain. READ MORE
Ratings, Rants and Raves: Bell Soaps Inch Upward; General Hospital Gives Good Umbrella, Ella, Ella, EhBy Jamey Giddens on June 25, 2012
The week of June 11-15 was kind to the Bell family's soaps on CBS, ratings-wise. (Source: Soap Opera Network) The Young and the Restless went up 83,000 total viewers, and inched up one-tenth of a point in households. Y&R held steady among women 18-49 and W18-34.
In story, Phyllis (Michelle Stafford) lost Nick's (Joshua Morrow) baby, after arguing with daffy Daisy (Yvonne Zima) on her wedding day. Following the tragedy, Phick decided to get married anyway, with their assorted children looking on. I have to say I enjoyed the Phyllis/Daisy scenes. For the first time, Zima managed to hold her own in a scene. It was a refreshing change for a storyline that has gone on far too long.
Elsewhere in Genoa City, Kevin (Greg Rikaart) agreed to help Genevieve (Genie Francis) find out who was stealing the money she'd stolen from Colin (Tristan Rogers). Heather (Jennifer London) kicked her sexy, psycho brother Ricky (Peter Porte) out of her apartment. The Abbott siblings clashed over Abby (Marcy Rylan) giving Jack (Peter Bergman) the loot to buy Beauty of Nature and Nikki (Melody Thomas Scott) and Sharon (Sharon Case) got into it over a real horse's ass. No, I don't mean Victor (Eric Braeden). I'm not hating Y&R as much as I had been.
Frank Valentini and Ron Carlivati are working similar ratings magic on General Hospital, to what they pulled out of their hats at their last soap opera. Let's just hope this time ABC gives a damn.
GH was the Number 1 daytime soap opera among the coveted women 18-34 demo the week of May 7–11, 2012. (Source: Soap Opera Network) GH also inched up 34,000 total viewers over the previous week, and was up year-to-date 71,000. The sudser was up one-tenth of a point in households, and held steady among W18-49.
Several of the former One Life to Live duo's premiere Port Charles story arcs were exploding all over the canvas the week in question. Mob enforcer Jason Morgan (Steve Burton) stopped the alter of his mob boss Sonny Corinthos' (Maurice Benard) psychotic, socialite girlfriend Kate Howard (Kelly Sullivan) from fleeing the country; while an unhinged stripper-beater-upper Ronnie (Ronnie Marmo) was shot dead by John McBain (Michael Easton), after having kidnapped Lulu Spencer (Julie Marie Berman) and a preggars Sam McCall (Kelly Monaco).
As if those stories weren't hot enough, Starr Manning (Kristen Alderson) almost shot Sonny; Spinelli (Bradford Anderson) found video proof Maxie (Jen Lilley) didn't kill Lisa Niles (Brianna Brown); Heather Webber (Robin Mattson) murdered Maggie and framed her for Steve's (Scott Reeves) medical crimes and Llanview exes Todd Manning (Roger Howarth) and Tea Delgado (Florencia Lozano) faced off over "Estrella". This show is officially on EFFIN' FIYA and I don't care who knows it! Haters to the left.