CBS Daytime SOARS to Largest TV Ratings in Over Eight Years!
They're having a celebratory breakfast at the Tiffany Network this a.m. Well, if they aren't, they should be! CBS Daytime posted its largest weekly audience in more than eight years for the week ending Feb. 2.
The lineup averaged 4.79 million viewers, it largest weekly viewership since the week ending Dec. 30, 2005. Among women 25-54, CBS Daytime averaged 1.6/09, its largest average since the week ending Feb. 21, 2010.
Both The Talk and Let's Make a Deal served up series highs in viewers, while matching their series-best female demographics. For the week, CBS Daytime's signature chatfest averaged 3.19 million viewers, its largest weekly audience ever and matched its best women 25-54 ratings (1.2/07).
LMAD delivered its largest weekly audience to-date. The two half hours of The Price is Right posted their best digits in the Nielsens since the week ending Dec. 31, 2004 and Jan. 1, 2005 respectively.
As for the Tiffany sudsers, The Bold and the Beautiful was watched by a whopping 4.17 million viewers the week in question. This was the 30-minute serial's largest weekly audience since the week ending April 13, 2007.
The Young and the Restless hit 5.73 million viewers the week ending Feb. 2. This was the best showing for daytime's top soap since the week ending April 13, 2007. Y&R also hit its best W25-54 numbers since Feb. 4, 2011. What. Incredible. Numbers!!!!