CBS Daytime Boss Angelica McDaniel: "Soaps Are Bigger Than Game Shows or Talk Shows in Daytime"
Soap viewers are already hip to what the mainstream press is crowing about — daytime dramas are on the upswing! Days of Our Lives recently boasted its biggest audience since Feb. 2011 and is up 12 percent among women 18-49 for the season.
General Hospital marked a two-year ratings high in the women 18-49 demo. Meanwhile, The Bold and the Beautiful shot up 12 percent in total viewers over last season, seeing the soap's best numbers since 2007.
Last, but certainly not least, The Young and the Restless recently nabbed its largest weekly audience since Feb. 2012. What exactly is causing the upswing in soap ratings? TV Guide spoke with Angelica McDaniel, senior veep for daytime programming at CBS, to get the explanation. Here's an excerpt:
"We do see lifts from DVR viewing," confirms Angelica McDaniel, senior vice president for daytime programming at CBS. "Soaps are bigger than game shows or talk shows in daytime."