GMA Widens Ratings Lead Over Today
Good Morning America isn't taking any prisoners! The No. 1 morning show widened its lead over the former King of Morning Shows, Today, by 40 percent versus the same time last year. ABC continues to tout GMA's strength in total viewers and all target demos.
GMA trounced Today by 662,000 total viewers the week of November 18. On Wednesday of the week in question, GMA beat Today in the 25-54 demo by 403,000 viewers — its biggest single day demo win over the Peacock's molting morning show in 14 months.
Photo credit: ABC