All Four Network Daytime Soaps Show Quarterly Growth
Finally shepherded by a group of executives, producers and writers who actually care about the genre's continued success, the daytime soap opera continues to roar back to life. Variety published a new, in depth report detailing quarterly growth for The Young and the Restless, The Bold and the Beautiful, Days of Our Lives and General Hospital.
It comes as no surprise, long-time ratings winner, Y&R, continued to lead the pack among total viewers for the second quarter of 2013 (4.771 million). The CBS Daytime sudser was up five percent over the same time period last year.
The Bold and the Beautiful came in second in total viewers (3.535 million) and was up 13 percent— more than any other daytime soap for the same quarter. This was the fourth straight quarter to see B&B post year-over-year growth, according to the article.
ABC Daytime's General Hospital was the third most-watched soap for the quarter (2.843 million). GH was up 11 percent year-over-year. Reportedly, GH is at "its highest levels since All My Children and One Life to Live were still airing in the hours preceding it as part of a three-soap ABC lineup." This is the third straight quarter for which GH has risen by double-digit percentages over the previous year.
NBC's Days of Our Lives was watched by an average 2.672 million for the quarter and was up by four percent year-over-year. The recent Daytime Emmy winner for best soap, "logged its second best quarter in adults 18-49 since the first quarter of 2012 and its second largest overall audience for a quarter in at least two years."
It's nice to have a reason to celebrate all four of the sudsers airing daily on network television, not to mention the returns of All My Children and One Life to Live. Kudos, sudsies!