Could Oprah End O Magazine?
Could Oprah Winfrey put a fork in the popular O Magazine? The New York Times is reporting Winfrey's thoughts on the state of her magazine and how it has been impacted by the end of her long running talk show.
When it comes to the magazine, Ms. Winfrey said her staff prepared her to expect a 25 percent decline in newsstand sales after the talk show ended. (It has been closer to 22 percent.) And while she acknowledged that she enjoyed “holding the magazine in my hand,” she was pragmatic about print’s future and said she would stop publishing a print magazine if it were not profitable.
“Obviously, the show was helping in ways that you know I hadn’t accounted for,” Ms. Winfrey said. “I’m not interested, you know, in bleeding money.”