Good Afternoon America FLATLINES; Summer Talk Show Off One Life to Live's W18-49 Demos by 70 PERCENT!
Sorry, ABC News division. Your plot to permanently snatch up an hour of ABC's daypart from Time Square Studios is seeming less likely to come to fruition with each passing ratings cycle. Good Afternoon America—the GMA spinoff ABC News rushed into production when they saw the first signs of weakness in The Revolution—is failing dismally, reports TV Media Insights.
Only 1.36 million total viewers tuned in for GAA the week of July 30. The limited-run series was off One Life to Live's numbers among the coveted women 18-49 demo by a devastating 70 percent. Things weren't much better for The Chew. While the foodie fest nearly tied CBS Daytime's The Talk in total viewers (1.89 million vs. 1.86 million), The Chew was off All My Children's W18-49 digits by 41 percent. Network daytime talk show leader The View was watched by 2.58 million the week in question.
Let's face it, Brian Frons' plan to cut two long-running daytime soaps from The Mouse House dial, back-to-back, has blow up in ABC's face. The rhetoric that because these replacement vehicles are "40 percent cheaper to produce" and therefore more profitable, just doesn't ring true when they're doing such bad business among the very demo Madison Avenue covets most. If the soap slayers' logic was in fact sound, The Revolution would still be in production.
With the rights to All My Children and One Life to Live reverting back to Disney hands in January, I hope Vicki Dummer seriously considers rebooting those classic dramas as 30-minute, streamlined sudsers, with a heavily-monetized digital component. It's high time for ABC Daytime to stop Chewin' cud, and giving us bad Afternoons, and get back to producing a quality lineup!
Photo credit: ABC