Good Afternoon America Down 57 Percent From One Life to Live's W18-49 Numbers This Time Last Year
Good Morning America may be breaking records, but its spinoff vehicle continues to lay a smelly, rotten egg on the ABC afternoon lineup. Think of it as Baywatch Nights to Baywatch. According to TV Media Insights, Good Afternoon America was down 57 percent—during the most recent Nielsens cycle—from One Life to Live's numbers among the coveted women 18-49 demo year-to-date.
The limited-run series, which replaced OLTL's successor The Revolution, was watched by just 1.7 million total viewers the week in question. That's 39 percent less than the number of folks who were tuning in for the scripted shenanigans of Viki, Dorian, Blair and Todd last year.
All My Children's replacement, The Chew didn't do much better for the week. The foodie fest was off AMC's W18-49 digits by a whopping 32 percent. Anne Sweeney may never admit it, but she has to be second guessing having Brian Frons carry out a hit on both of Agnes Nixon's long-running sudsers back-to-back. For a complete look at last week's network TV talk race click here.
Photo credit: ABC