Can ABC Afford to Take The Revolution Into Upfronts With Numbers Like 1.33 Million Viewers?
I'm hearing ABC will likely decide who gets their 2 pm EST timeslot before Easter. Will it be long-running soap opera General Hospital? Or, will painfully low-rated talk show The Revolution keep the slot?
If the Nielsens are any indication, GH is definitely the Mouse House's safest bet. TV Media Insights is reporting the The Revolution was watched by just 1.33 million viewers the week of March 12-16. This was a new all-time low for the lifestyle series, which replaced One Life to Live this past January.
OLTL was watched by well over a million more viewers during the same time period last year (2.43 million). Meanwhile, GH was watched by 2.24 million viewers the week in question. Even with those far superior numbers, GH likely saw their numbers dragged downward by a poorly performing lead-in. Is Disney really ready to risk the same trickle down effect happening on their ABC-owned stations, as well as the affiliates who have signed up for Katie Couric's expensive talk show, when it hits the air this September?
The Revolution is off OLTL's demos from this time a year ago by 44 percent among women 18-49 and 40 percent among W18-34. At a 0.9 among the most coveted W18-49 demo, GH was four-tenths of a point ahead of The Revolution at a 0.5. If a daytime soap opera ever dipped to 1.33 million viewers on ABC it would be cancelled immediately. Why is ABC taking so long to call time of death on The Revolution?
In other talk show ratings news, The View averaged 3.43 million viewers for the week, while The Chew slid considerably. The All My Children replacement was watched by 2.14 million viewers the week of March 12-16, which was 10 percent less than the number of viewers who watched AMC in the same timeslot a year ago. The Chew was off AMC's numbers 25 percent among W18-49 and 20 percent among W18-34.
CBS Daytime's The Talk came in at 1.9 million viewers for the week, but it should be noted the chatfest was preempted two days by March Madness.
Photo credit: ABC