How is ABC Selling Commercial Time For The Revolution When It's Hitting 0.5 Among Women 18-49?
Now this is just sad, even for ABC Daytime. The network's poor PR flacks had to put together a press release, actually attempting to spin the dismal numbers for The Revolution the week of Feb. 20-24.
"THE REVOLUTION posted its 2nd-most-watched week to date in Total Viewers (1.541 million) and Women 25-54 (449,000), behind only its premiere week. Moreover, Monday's telecast ranked as the series' #2 telecast to date in Women 25-54 (529,000), behind only its launch on 1/16/12."
I'm sorry, but unless we're talking about the late, great The Oprah Winfrey Show, it isn't generally considered a ratings victory when a series manages to compete...with itself!
According to TV Media Insights,The Revolution was still way down from One Life to Live's numbers in the same timeslot a year ago — 39 percent among total viewers, in fact. The Revolution only managed a ghastly 0.5 among women 18-49, the demographic Madison Avenue cares most about. I would love to be a fly on the wall as advertising execs for The Mouse House's daypart attempt to get media buyers excited about a 0.5 By comparison. OLTL averaged a 1.0 year-to-date in the same coveted demo, that's a five-tenths of a point drop.
All My Children's replacement, The Chew, was watched by 2.44 million viewers the week in question.That's just three percent lower than AMC's numbers in the timeslot a year ago. The Chew did manage to best AMC's year ago numbers among W18-34, however, inching up 7 percent on the cancelled soap.
ABCD's money maker, The View, was watched by 3.847 million the week in question and averaged a 1.2 among W18-49.
ABC didn't even mention General Hospital in the verbiage of their press release, even the soap went up 192,000 total viewers, to be watched by 2.35 million viewers. GH also outpaced both The Chew and The Revolution among W18-49.