While The Chew Closes In on All My Children's Ratings, The Revolution Comes Nowhere Close to One Life to Live in Nielsens
Veteran television analyst Marc Berman is staying on top of reporting the disaster that is ABC Daytime's The Revolution. In the latest installment of Berman's must-read TV Media Insights, he reveals that while The Chew, the foodie talk show that took the place of All My Children last September, is narrowing the gap with the sudser it replaced in the Nielsens, The Revolution "pales in comparison to One Life to Live."
For the week of Feb. 13, 2.3 million people tuned into The Chew, making it just two-percent lower than AMC in the same timeslot a year ago, when 2.35 million Pine Valley lovers were tuning in. Among women 25-54, The Chew was off AMC's numbers by nine percent and was off among women 18-49 by 13 percent. Among women 18-34, The Chew was even with AMC's numbers.
As for The Revolution, a paltry 1.53 million people watched the week of Feb. 13, making it the least watched network daytime talk show. By comparison, 2.35 million viewers were watching OLTL in the same timeslot a year ago, that's a whopping 820,000 more viewers than who watched The Revolution the week in question, making for a 35 percent drop in total viewers for the timeslot.
Among W25-54, The Revolution has shed 42 percent of OLTL's audience. The reality show has dropped the timeslot a whopping 44 percent among W18-49 and 40 percent among W18-34.
It should come as no surprise that ABC's The View, was the top network talker for the week with 3.78 million viewers. CBS Daytime's The Talk came in a distant second with 2.35 million viewers.