One Life to Live BEATS The View Among Women 18-49 During Final Week on Air!!!!!

@gslam and SoapGuyFlorida: As another colleague in the business, we also forget that the younger demographic 18-34 or you can go as low as 12-34 spend more time surfing the web and viewing the majority of their video content via the same platform. They also use smartphones and other technological devices to view content. So simply promoting soaps and making them available through traditional media is also be part of the problem.

Yes all the networks have their soaps on the web, but most networks accept for NBC have limited availability (7 Days) for fans and/or prospective fans to catch up on missed episodes. From what I can see NBC keep each episode for around 20 to 30 days after it aired. NBC is also the only network that allows its viewers to embed the episodes on say a website so that viewers can watch it from other platforms. This way they can generate more discussion and more interest from fans and prospective fans from around the web. I think it is genius idea and one of the reasons why say Days has been getting an average over 4 million views a month on the web (at last count).

The other important thing to realize is that no matter how much marketing you do soaps are a costly product to produce and with a lack of the built in audience that use to exist it would not be feasible to continue to fund shows at the rate of five hundred thousand to one million dollars a week in their present state. And there is no amount of cost cutting that could remedy that. And I’m sure that soaps could never regain the 5 to 10 million viewers each a week to at least warrant the cost and allow the networks to charge greater amounts for advertising.

And when we look at the transition of soaps from the radio to television, Guiding Light was the first and the only successful soap to make the transition. They filled up the other slots with new serials.

So what needs to happen and I harp on this a lot is just to move on and the web soap producers and fund their projects which are the future of daytime. Series like Anacostia, Empire and The Bay for example are the future of this medium. So if we keep looking back then we are just going to be spinning our wheels.

The producers of the web series have found ways to produce more with less. So upping their funding to an economical level and helping the genre to grow and expand its audience reach and number of episodes per week is of greater value in the long run than trying to figure out how to keep expensive daytime drama’s around. And that is looking at it from a realistic standpoint.

I love it, great to see OLTL go out on a high note!!!

ABC still trying to spin it, so they can say "look see we did the right thing", we're not stupid.

I know, I still wait for one o'clock our time, and then he hits me, and I watch Days, still feels weird.

As I posted the day the announcement was made by ABC, by cancelling AMC and OLTL, the network will eventually know that it was a monumental mistake that will take down ABC Daytime to levels lower than they could ever imagine. What a total disaster for that network. Years of loyal viewers tossed out like yesterday's trash without any regard. There's nothing to gain from watchng The Chew or The Revolution that can't be found in numerous other places. It's not unique or compelling. It's warmed over crap from other sources. Brian Frons destroyed ABC Daytime and it will never recover. Never.

That is the news I have been waiting to hear..Loving it..OLTL is part of viewers life. It's not just a show that viewers watch hit and miss. I miss my me time sitting down after the kids go to bed and getting lost in the show. I have watched my whole life, my mom watched my grandma and my great grandma. I don't get the chance to watch during the day, but I did not ever miss a show (DVR or soapnet). I do not know why they would replace our story with a cooking show or a life style show. We have so many so those shows whole channels just for them.. ABC you have kicked yourself in the A**.

not really a surprise or shock.

everyone was going to tune to see how the show ends.

According to Robin Strasser tweets One Life finale brought in 3.8 million.

robin strasser @robinstrasser
#OLTL's last epi 3.8 million viewers! Imagine if we'd stayed on air? Imagine that it's not over. Imagine Magic! 3.8 million is powerful:)!

I have always said, (like others on this blog/podcast,) that the future of serialized drama is the web. In order for the genre to survive it has to involve. I have aspirations/goals to create a serialized drama for the web myself. James E. Riley fans watch out! I'm simply a huge fan of his work, as well as Bradberry & Poe. It makes me sad to think that this genre could die out completely. I don't quite know how to make the web soaps more profitable. I'm just a writer, however, I had visions of soaps on the web, after Sunset Beach was canceled.Crystal Chapell can I work for you. I will work for free. ;-)Long live One Life to live!

OLTL should have been the surviving soap, not General Hospital. If I was in management I would fire those responsible. GH will never survive this year. It is one big chocolate mess. OLTL had it all. Good characters, actors, writing, stories and they used everyone and kept in budget. It was thru the cooperation of all. ON GH there are a lot of divas who want special schedules, large salaries, etc. They will only be around until July. I just don't see that changing. GH was allowed to go with the mob crap for years and allow some of the vets to get schedules unheard of at this point except on that show. I am so mad at TPTB at ABC. They are also making lousy decisions during primetime. They throw a lot of shows at the audience and just looks to see what sticks. No thinking power. If they have a successful show they recreate it several times with different players. I know they all do that but ABC has it down to a science. Disney ruined the network. I see them being bought out at some point when they hit rock bottom.

I will try GH again with new regime. I have tried many times but I have a hard time staying with the current characters. I could care less about Dante and Lulu just for starters.