One Life to Live's Heavily-Hyped Replacement The Revolution Sheds 17 Percent of Soap's Audience
This should come as cold comfort to fans of ABC Daytime's recently cancelled soap opera One Life to Live. According to TV Media Insights, the 43-year-old sudser's aggressively-marketed replacement The Revolution lost 21 percent of lead-in The Chew's audience and was down 17 percent from OLTL's numbers in the same timeslot a year ago. Can you say The Jay Leno Show disaster in daytime?
According to weighted results for the 56 metered markets on January 16, new talker The Revolution, hosted by Ty Pennington, Tim Gunn, Dr. Tiffanie Davis Henry, Dr. Jennifer Ashton and celebrity trainer Harley Pasternak, opened with a sluggish 1.9 rating/5 share. Comparably, that declined from the lead-in average (2.4/ 6) by 21 percent in rating, and year-ago time period occupant One Live to Live (2.3/ 6) by 17 percent.
It's really too bad that Disney-ABC's investors will ultimately be the ones who pay the price for the corporation's leadership thinking it would be so easy to "train" viewers away from scripted programming in the daytime. Much like NBC's idiotic move a few seasons back to do five hours of Jay Leno in primetime, a shift to an all talk/reality daypart will prove disastrous for ABC. Did you tune in for The Revolution? If so, tell us what you thought about it in the comments!
Photo credit: ABC
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Comments
13 January 2012
5 hours 55 min
I'm laughing so hard right now! Best news I've heard all day!
14 June 2011
4 hours 39 min
Ah, yes that pesky little detail known as "karma" or "pay back" rears it's
head. Can you say "Losers"? (I am now smirking with delight)...
27 July 2009
14 hours 51 min
It's good news, but I'm sure ABC isn't considering it a failure as it's a lot cheaper to produce this show as opposed to OLTL. I'm hoping it drops from here on out and the 1.9 was for people just checking it out. It needs to go down a lot more in order for ABC to have egg on their faces.
22 January 2008
7 hours 3 min
as it's a lot cheaper to produce this show as opposed to OLTL.
***
It might be cheaper to produce, but they spent millions to market, promote and advertise a show that just flopped and that they will make less money on, because of the lower ratings it brings in.
17 December 2010
2 weeks 3 days
I have not tuned in. Nor will I. Just like I have not tuned in to The Chew. Sadly, people are still watching The Chew. I hope that the ratings for The Revolution are so dismal that it fails and is canceled swiftly.
17 January 2012
1 year 17 weeks
I gotta tell you, that's the best news I've heard. And I don't feel sorry for Disney, their sponsors or ABC. Those of us who protested, wrote letters, made phone calls etc., told them this would happen. What goes around comes around. I haven't tuned in and I won't tune in. I won't watch the Chew spew puke show, or the Revoltion, and sadly, I love Clinton Kelly and Ty Pennington, but I won't watch. You could't pay me. The only reason my TV went on during the day was for my soaps. It goes on now for GH, and that's it. I don't need ABC or daytime TV to survive if my shows are not on.
17 January 2012
1 year 17 weeks
[Insert sarcasm here] wow! I didn't see this coming. -_-
14 January 2009
4 days 15 hours
Well, lets see what ABC decides to do now. continue in their downward spiral, or put our stories that we love back on, hopefully .
17 January 2012
1 year 17 weeks
That's what ABC Gets for screwing with our Soaps. To bad for them. The only time my TV is on ABC Daytime now is for General Hospital. I don't watch The Chew, I won't watch The Revolution, and i sure won't watch Katie Curic new Show. Ty Pennington Left Extreme Makeover, for a day time talk show. That's nice. There are so many people out there who need help fixing up their homes, and you leave them for a talk show. Sorry,I will watch anything else but ABC during the day.
3 July 2008
1 hour 33 min
Let's hope that this shit is going to be canceled instead of GH.
27 July 2011
22 hours 53 min
They'd rather replace it with another snooze fest talk show than replace it with a soap. GH ratings would have to surge 50% from where they were last week to even get their attention. And no way they'd bring back AMC or OLTL. That ship has sailed.
And this as a lead in for GH will only hurt GH. Not that GH isn't doing a good job of killing off viewers on its own.
At the height of OLTL ratings resurgence last summer it was getting nearly a million more viewers than GH got last week...that didn't save it. Hard to believe GH could get back enough alienated viewers to even get ABC's attention.
It's much harder to get a viewer back once you've lost them. And with GH sitting at a 1.8, it has a long way to go to be relevant to advertisers again. Maybe we'll have two AJ quartermaines return from the dead? The tale of the two AJ's just doesn't have the same ring as the tale of the two todds... Maybe soap viewers do value campy over quality? Certainly worked for OLTL ratings...but ABC didn't care.
18 April 2011
1 year 17 weeks
The big question for me is what will the sponsors do? It doesn't seem logical to me that the companies who advertise on The Chew and The Revolution would want to throw away their advertising dollars on programs that people don't watch.
Even if ABC dropped its price per 30 second commercial passing on some of the savings, it wouldn't matter because consumers aren't watching.
I don't understand. That said, I will enjoy seeing these two programs hit the skids.
21 October 2009
1 year 16 weeks
ABC/Disney deserves to have a huge flop! I watched ten minutes of this crap to see who was advertising. It is awful! Couldn't happen to a nicer bunch of greedy creeps. I know, mean. But I am so angry with ABC/Disney!
1 April 2009
1 week 3 days
Give it time....remember we saw this same Post/Headline with The View Clone and the Barf when GL and AMC were shit canned? I love this country, but we are a Forgiving, yet Wacko bunch. 43 years will be forgotten soon enough, when This Shitfest gathers momentum and picks up speed (I predict a noreaster on the East Coast of the Country is the way that'll happen. 2 days of being shut in and nothing but shitty TV...People may be so desperate, they'll watch....)
I am so upset with Michael Simon and my Beloved Tim Gun....but, like The View Clone, I will NEVER EVER watch what they're selling. EVER.
Nor'Easter's be damned.
I boycott ALL SHOWS that replace soaps.
4 May 2009
8 hours 51 min
This wasn't entirely unexpected. It's cheaper, so it can get lower ratings than OLTL and still make money. Besides, it's just the first day. The Chew has grown in the ratings every week since it went on the air. I would expect the same for The Revolution.
25 May 2011
27 weeks 1 hour
Not surprised at all. I have no plans to watch either talk show.
17 January 2012
1 year 17 weeks
I won't watch this show or the The Chew. I have no interest in more talk and self help, lifestyle and reality tv shows. The only thing I will watch on ABC is General Hospital since they preplaced All My Children and One Life To Live with these two lame boring shows.
14 January 2012
1 year 17 weeks
OMG, this is hilarious...Oh yeah, we never saw it coming...And the Spew won't have OLTL to steal time and ratings from...Let's see how long they last...Of course, they'll put other reality shows in their slot which will also flop and the vicious circle never ends...So they'd better give the rights to people who want to do sth with OLTL and AMC and stop being the vengeful, stupid , insensitive people that they are...
17 December 2009
2 weeks 3 days
I was wondering why I couldnt get "Karma Chameleon" out of my head!!!
14 January 2012
1 year 17 weeks
Has grown in ratings every week? Seriously? How come I don't see that? But oh well, now that OLTL is off the air and they cannot slide into its time slot anymore to steal viewers and ratings, we'll see...
13 January 2012
1 year 9 weeks
To borrow one of my dads sayings, ABC has effectively "pi$$ed in their cornflakes". Payback is a bitch and I wish it on ABC a thousand-fold.
17 January 2012
1 year 17 weeks
Wow...like that was unexpected?? I have to laugh. We all wrote letters and comments wherever we could to tell ABC that it would be a disastrous mistake to give OLTL the boot. But of course, they didn't listen. I will NOT watch ABC. I am dvring GH to watch at night. Outside of that I am boycotting that station. The powers that be over there need a reality check. Karma is a bitch!!! Lololol
20 August 2009
1 day 5 hours
I wonder how long ABC will give this disaster before they can it.. they might just keep it around because they don't want to admit they are wrong.
17 January 2012
4 weeks 2 days
I'm with you, take that ABC Ha,Ha,Ha,Ha!!!!
17 January 2012
4 weeks 2 days
I'm with you, take that ABC Ha,Ha,Ha,Ha!!!!
13 April 2010
6 hours 15 min
21 November 2008
17 min 53 sec
Whether it bombs or not, OLTL is gone and it ain't coming back. I'm not sure there truly is a way to show ABC the error of its ways; mainly because ABC didn't give a damn about OLTL and AMC and not FV, not RC, not God Almighty, nobody's gonna save GH from being put down like a rabid dog before 2012 is up.
17 January 2012
1 year 17 weeks
HAHAHAHA WE ALL TOLD ABC THEY WERE MAKING A MISTAKE BY TAKING AWAY OLTL....GUESS THEY SHOULD HAVE LISTENED....THE CHEW ISN'T ANY BETTER EITHER. SO BRING BACK OLTL AND MAYBE I WILL WATCH ABC AGAIN....BTW I WASN'T COUNTED IN THAT PERCENTAGE OF ABC LOST VIEWERS....BUT THERE ARE LOTS OF OTHERS TOO....SO I AM THINKING THE % IS OFF A BIT....HAHAHAHA!!
17 January 2012
1 year 17 weeks
HOW IS THAT POSSIBLE WHEN THEY (THE CHEW) ARE ALREADY SHOWING REPEATS AS FAR AS I CAN SEE...STUPID SHOW....STUPID ABC.
22 January 2008
7 hours 3 min
Whether it bombs or not, OLTL is gone and it ain't coming back.
***
Tell that to the fans who brought back The Game and Arrested Development.