Daytime Emmy Ratings Down 27% From Last Year!
By Akash Nikolas on June 20, 2011

Looks like viewers registered their disapproval of the rushed presentation of awards to soap actors, and the lack of farewell tributes to All My Children and One Life to Live. TV Line reports that ratings for the 38th Annual Daytime Emmy Awards fell by 27% compared to last year! Who knew a two-hour tourist video for Las Vegas would turn viewers away?
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Comments
3 March 2009
11 hours 33 min
Good, it needed to!
3 February 2008
6 days 17 hours
Wonder how those ratings compared to the Tonys a week earlier. Same network, MUCH classier show, and 3 hours instead of 2. But both to niche audiences.
1 February 2010
1 week 6 days
I don't think this year's Emmys were right for a farewell to OLTL and AMC. They'll still be eligible for next year's awards, so I think it should be then. Of course, going by this year and the "tributes" to ATWT and GL in previous years, it'll probably be a five second montage of Susan Lucci's hairstyles and talk show hosts photoshopped into background scenes.
2 June 2010
20 weeks 4 days
Bourgeois: Except next year the actors will have to pay their own way to the Emmys instead of having the show help out w/outfits, hotel accommodations, and plane tickets, which means the tribute wouldn't have all the actors the way it would have were it done this year.
Sadly, instead of realizing that the Emmys were disrespectful to the genre they claimed they were trying to honor, ABC/CBS are going to use these numbers to further fuel their "daytime is dead" mantra.
28 November 2008
2 weeks 3 days
I hate to hear the ratings were down that much though I agree the show really rushed through the actual awards parts of the show.
12 December 2008
3 min 7 sec
I have been watching the Emmy's since 1986. It's amazing the backseat the soaps have taken. I used to love all the actor clips! Soaps were once featured so heavily. This years awards, like last, was too much about Vegas. I DVR'd the telecast and watched it in about 15 minutes.
12 February 2010
1 hour 26 min
Hopefully, next year they won't even HAVE a ceremony if it is going to be as HIDEOUSLY disgusting/boring as this year's ceremony was. Again, I'd rather just have them release the names of the winners than see another TRAGIC Vegas nightmare!!
9 July 2009
3 weeks 18 hours
I am sooooooooooooo NOT surprised by the ratings numbers, or lack thereof. I knew that this year's show was going to end up in the tank. Serves the producers right.
16 August 2009
12 hours 51 min
What did they expect? This was not the 38th Annual Daytime Emmys; it was the 2nd Annual Las Vegas infommercial. They rushed through naming the nominees (it was like the disclaimers at the end of a car commercial or drug ad), rushed the winners through 45-90 sec acceptance speeches, and gave no Best Daytime Drama montages. And for what? A commercial about a Bahamas resort with two young men I have no clue off who they were, dancing Elvises and a fanwanking tribute to an absent Oprah?
Quick camera shots of the audience reveal a lot of bored looking attendees.
11 April 2009
10 hours 33 min
For all that is good and right in the world, please don't let Jim Romanovich and ATI anywhere near an awards show again! I understand that Vegas helped to pay for the show but what's the use of the Daytime Emmys if 90% of it bores or annoys the home viewers?
There won't be a televized Daytime Emmys next year. With only 4 soaps, it won't be viable. Moreover, given the critical trashing and rating debacle, no network would touch the show.
The Emmys should be like the Golden Globes. A fun dinner awards show. Broadcast the Daytime Emmys online. Fans would watch it.
29 August 2010
6 days 16 hours
The show was a total mess. I felt bad for the actors who had to pay their way to get there and even worse for the ones who showed up out of any obligation they had or for nomination purposes, because the Emmy's SURE IN HELL didn't respect daytime or the audience. And specifically, the soaps, which SHOULD have been what the main program was about. I don't mind the other areas of daytime, but seriously, talk shows and their hosts got more love than our shows. I tell you, if it weren't for my dad cracking jokes at me while I was screaming about who should've and shouldn't have won and him asking me about my "love for this Shemar character", I would've turned it off 30mins in... which was around the time the show turned into an Oprah love fest! My dad, this board, and twitter peeps were my only saving graces through that travesty! lol
9 September 2009
12 hours 6 min
Yeah, I agree this year's(and last)were both tragic and if this is how it's gonna be they indeed should quit while their ass is still behind. I understand daytime is about more than soaps(though it sure as hell didn't used to be) but soaps were a complete afterthought this year; I doubt soap categories even took up fifteen total minutes of the two hour show. This shitfest deserved to tank.
13 November 2010
16 weeks 1 day
The show was complete "dreck" After watching for 15 minutes, the ole remote was grabbed and the channel changed when they had the first production number of viva Las vegas with dancing Elvis'-really?
14 April 2011
20 hours 30 min
Well, they will get what they wanted in the long run. They wont and dont care about Soap Operas and the fact that the ratings went down 27% gives them more fuel and fire NOT to air the show. Maybe Im in the minority here, but a part of me feels like there tanking the show on purpose because they dont want to be bothered.
Look no further. As the World Turns canceled. Guiding Light canceled. The Daytime Emmys turn into a Vegas informecial. All My Children and One Life to Live canceled. And maybe, maybe, General Hospital canceled for Katie Couric. If anybody, especially the people trying to kill everything associated with soap operas, think that they are pulling the wool over your eyes by saying "We dont want to cancel soaps" blah, blah, blah to the soap opera viewers, then they are even stupidier then people thought.