ATI's Jim Romanovich On Soaps' Longevity: "I Don't Think The Five-Day-a-Week Soap Is Dying"
The Hollywood Reporter spoke with Associated Television International president and Daytime Emmy producer Jim Romanovich on what viewers can expect to see on the Emmy telecast slated for June 19. He also weighed in on his thoughts regarding the controversy about soaps' five-day-a-week blueprint still being viable on television today. Romanovich stated:
Romanovich: Right, but I still believe there's life beyond network television for daytime dramas. I think the daytime drama on the alphabet networks is dying. However, I don't think the five-day-a-week soap is dying. I think it could exist elsewhere, if somebody cared enough to put some time into it. The Young and the Restless and The Bold and the Beautiful both do better than most primetime shows on the CW.
The 38th Annual Daytime Emmy Awards air this Sunday at 8 PM EST on CBS.