Martha Stewart Proves Disastrous for Hallmark's Daytime Block
Let this be a lesson to all the trigger happy execs, itching to cancel soap operas for talk shows. According to The Hollywood Reporter, Martha Stewart Living Omnimedia's block of lifestyle programming has proven so disastrous for Hallmark's ratings, the cabler has returned to showing Little House on The Prairie re-runs from 3-6 pm!
Just last month Martha Stewart moved her own self-titled talker to Hallmark, as well as several other programs inspired by Stewart's home and hearth schtick, initially ceding the hours from 10-6 pm to Stewart. Is there a Hallmark card for "Sorry, Laura Ingalls just kicked your booty?"