P&G, NBC Launch Series of Websites
By Mike Jubinville on May 11, 2010
Procter & Gamble Productions and NBC Digital Networks joined forces to launch a series of websites named Life Goes Strong, according to Media Bistro's WebNewser. The site, aimed at the baby boomer generation, has sister sites that can be accessed by users. Family Goes Strong, Style Goes Strong and Tech Goes Strong are up and running, with more to come in the near future.
Procter & Gamble Productions and NBC Digital Networks joined forces to launch a series of websites named Life Goes Strong, according to Media Bistro's WebNewser. The site, aimed at the baby boomer generation, has sister sites that can be accessed by users. Family Goes Strong, Style Goes Strong and Tech Goes Strong are up and running, with more to come in the near future.
P&G director of branded entertainment, Rich DelCore, commented,
Marking another major step in our companies' ongoing partnership, the launch of Life Goes Strong builds upon our online successes with Petside.com and DinnerTool.com. Our unique collaboration has enabled brand marketers within P&G and beyond to engage with consumers around their interest areas and passion points. With this property in particular, we're enabling advertisers and brands to reach a powerful demographic with an annual spending power of $1 trillion.
Daily articles, blogs, polls and how-to informational tips will all be part of the web series that will enhance the lives of adults between 45 and 64.
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Comments
19 December 2008
27 weeks 3 days
Hmmmmm...
So is this P&G/NBC answer to LifeHacker.com?
How original.
14 December 2008
5 days 21 hours
Sounds like a bunch of comercials to me.