America Ferrera Teams With P&G to Create Bilingual, Interactive MTV Telenovela
Ugly Betty may be finishing it's four-year run, but America Ferrera isn't out of the telenovela business just yet. According to Access Hollywood and The Hollywood Reporter, Ferrera has partnered with MTV, Ben Silverman's Electus shingle and Procter and Gamble Productions to develop a bilingual, interactive soap opera titled Pedro & Maria.
Ferrera will serve as one of the project's executive producers, along with Jarred Weisfeld and Ian Kleinert of Objective Entertainment. Quiara Alegria Hudes, who penned the Broadway smash In The Heights, will write the script and also serve as one of the show runners.
"The Latino population is an under-represented and under-served segment of the audience, and I am excited to help bring this relevant show to MTV," said David Janollari, executive vp, scripted development at MTV.
P&G is set to "lend creative support" to the project, according to THR, as well as create original commercials and branded entertainment projects for its health and beauty brands in conjunction with the project.