Jewelry designer Alexis Bittar has named Dynasty super-diva Joan Collins as the face of his spring campaign and believes Collins deserves more credit for 80's fashion. 

I’m thrilled to have her represent the line because she deserves credit (and hasn’t received it) for much of the 80’s fashion that is mimicked today. When I think “Opulence”, I think “Joan Collins and Dynasty”. Having used younger models in the past I liked that she was older and more mature. She’s the perfect person to represent the brand, company and me.

Somewhere Linda Evans just bit the head off a puppy. For more on Alexis Bittar's new campaign featuring Collins go here.

Photo Credit: Alexis Bittar