Hollyoaks Comes to You Tube
If the web is the wave of the future, then Channel 4 on Demand (4oD) is securing its foothold by making a deal with YouTube to carry all of its online content. According to Digital Spy, the network will be,
Launching in the "coming months", the arrangement will see all Channel 4 programming arrive on YouTube "shortly" after the televised transmissions. Users on the site will also be able to access over 3,000 hours of long-form content from the Channel 4 archive.
Channel 4 is home to the hit soap Hollyoaks, which means viewers worldwide will be able to tune in.
Although there are several web series available on YouTube, this is the first time a broadcaster anywhere in the world has made a deal to put all of its commissioned content online. How will the network pick up revenue on a free site? Don't worry, that base has been covered.
When 4oD fully launches on YouTube in early 2010, Channel 4 will use advertising to draw a revenue stream from the free-to-view content. However, the deal is non-exclusive, meaning that the catch-up service will remain available on Channel's 4's own website and third-party platforms.
How is this significant? With American soaps on the ropes, it is very possible that 4oD, if successful, will open the doors of opportunity for others to follow suit. Read the full article HERE.