Procter and Gamble Creates New Web Soap...in China

Good news fans of Procter and Gamble sudsers. The company that started it all really isn't throwing in the towel just yet. P&G has launched a new 12-part web soap about a glamorous fashion editrix and her fabu friends. Sounds hot huh? Only problem is, the online soap is airing in China.

According to CNN.com, the new serial is being used to market P&G's Max Factor brand (which has been discontinued in the United States), to China, via online shopping portal Taobao.com. The article gives up a bunch of info about how ripe for the pickin' the Chinese online marketplace is because young, white collar Chinese women spend a lot of time online, which is all very well and good, but what I wanna know is why aren't we hearing about a similar project right here in the good old U.S. of A? Crystal Chappell has now revealed in not one, but two articles that she and Jessica Leccia were interested in taking Guiding Light's Otalia online before DAYS smartly snapped the beauty up. What gives?