Is Guiding Light Headed for the Web?


Just as news of CBS's cancellation of 72 year old Guiding Light has rocked the soap world and speculation of its fate ripples throughout the entertainment industry comes an article from The Wall Street Journal about Procter & Gamble's new push toward using digital media specifcally in light of GL's removal from the CBS schedule:

Procter & Gamble Productions, the company's unit that owns the soap opera, is weighing options to make the show available elsewhere or in another medium, spokeswoman Jeannie Tharrington said.

But a big focus for the unit - which looks to connect the company with its consumers - will now be to develop digital media and Web sites that interact with moms.

The article further states some already well-known facts about the shifting viewing patterns of the daytime audience, how soaps have been an excellent way to promote their products, but also how advertisers like P&G are now looking at the value of the internet to reach increasing numbers of viewers.

    "We are just trying to keep up with the times," Tharrington said. She declined to say how many sites or media properties are planned, saying only "there is a pipeline."

This all begs the question: A pipeline for what exactly? What are we to make of this news which heavily puts the of P&G's new focus on web inititiatives in the context of GL's broadcast cancellation? Is it possible Guiding Light is on the verge of being the first "traditional" soap to move to the web full time after all? Read the entire WSJ story here. (Some users may need a subscription.)

Comments

Member since:
2 April 2009
Last activity:
2 days 11 hours

It's possible that they could continue through the web but I would prefer SoapNet. What worries me is how many actors would have to take more paycuts would they just leave to go to other soaps?

THEBEST's picture
Member since:
12 February 2008
Last activity:
2 hours 30 min

I don't want them to have to strip the show even more than it is now to keep it on. If they can't find a way to continue it the way it is now, let it go with the little dignity that it has left...

Member since:
23 January 2008
Last activity:
10 weeks 1 day

Even if P&G did this, which I don't believe they will, the fact is that most of the actors, if not all, would be gone by the time it airs again, what would GL look like?....I prefer the show to be left alone.It's already been damaged enough. Let Guiding Light leave the airwaves with dignity.

I am very sad that it is officially cancelled. But honestly, we all saw it coming. P&G had every chance to change things and they didn't. I don't blame CBS. They tried to postpone making this decision as long as they could. I'm going to enjoy the last few months and hope to have a great and satisfying ending.

Member since:
4 April 2009
Last activity:
2 years 33 weeks

Guiding Light has always been cutting edge when it comes to technology and trying new ventures. While SoapNet may be a viable option for GL and the first choice of many viewers, we need to keep an open mind. We need to remember that the internet is to TV what TV once was to radio. If this is what it takes to keep GL on the air, then I am 150% behind PGP/Telenext.

Member since:
2 April 2009
Last activity:
2 days 11 hours

This is true, I watch most of my shows on the internet anyway but what I've never seen is a actual show made for the web. If they can afford to keep most of the big actors and actresses on GL and have the watcher pay a weekly/monthly/yearly subscription they might actually make more money that way than with having it on a network.

Member since:
22 January 2008
Last activity:
12 hours 53 min

I am all for GL living on in some form or fashion on the web, but don't expect our beloved favorites to stick around. There is no way Marcy Rylan, Daniel Cosgrove, Gina Tognoni, Grant Aleksander, Beth Chamberlain, Jeff Branson and Crystal Chappell won't be snapped up by the seven remaining broadcast soaps. Kim wouldn't take a paycut for the show, so she certainly would balk to the rates for a web show.  So they would almost have to totally reimagine the show, with younger, cheap actors who simply won't the exposure of a web show. Maybe people like Michael O'Leary and Tina Sloane would still appear on the show to provide some link to the past, but it won't be the GL we see now, let alone the one we know and love.

Member since:
31 March 2009
Last activity:
1 year 28 weeks

GL is not dead. PG owns the show and is working to find a place for it to air. I support GL wherever it may be shown. I hear the new technology is that web series will be able to be seen on TV. Is so, then PG and GL may just be the pioneers of media again.

I would love to see a post about how new and veteran GL viewers are trying making a hard push to have GL continue to be shown somewhere.

Member since:
2 April 2009
Last activity:
2 days 11 hours

I think that some of our vets would stay if only to see how the show would do on the web you never know people will pay to watch shows now look at HBO or Showtime people pay to watch those shows granted there on the television but in this day and age the web isn't much different it will be hard to let the older fans know it is online though that would be a challenge. I think P&G should look into creating there own soap opera channel but thats just me.

Member since:
4 April 2009
Last activity:
2 years 43 weeks

Is there a way to keep any of the bigger stars like Crystal Chappell on the show if it were to move to the web? Is it already a done deal that the bigger stars are gone?

Member since:
2 April 2009
Last activity:
2 days 11 hours

A web series you can see on tv? Hmm thats interesting so would it be like a subscription you can purchase on say Procter & Gamble's website or the one they are making garnered towards women and then you could watch the show on a tv channel like for instance you purchase the show online for a monthly fee and then watch the show on a channel created by P&G or another network? Because that could work.

troymcclure's picture
Member since:
25 December 2008
Last activity:
12 weeks 4 days

I agree with Jamey. As much as I want GL to carry on all those actors mentioned by Jamey won't stick around for a web series and I wouldn't blame them either

Member since:
27 September 2008
Last activity:
1 year 27 weeks

I think the biggest value GL possesses is it is the longest running TV show. Moving it to the internet would seem to take that away.

Would you watch a show featuring Frank D. and Michael O'Leary as the vets that occassionally come in to provide stability for viewers that don't recognize a pleathera of recasts and new characters?

Member since:
13 February 2009
Last activity:
2 years 13 weeks

If other soaps move to the Internet in the next 5-10 years or sooner then GL should be the first one. I don't want to see that happen to another soap 2 years from now and say, damn GL could have done the same after all.
I watch GL on the web and it looks gorgeous. I could see some actors not wanting to stick around for an Internet show, sure. However, TV will have Internet-like tools and services a couple of years down the road from what I heard, including videos on demand....

SOAPnet would probably pick up the show if they had the budget, now we hear the show could move to the web, how about Internet + SOAPnet?
My suggestion is that they pick it up just like the other soaps, for a second airing, the first being on the Internet. Viewers who don't have the Internet or have a slow bandwidth have SOAPnet, and GL gets to be available on two platforms.
The Internet airings could be 'live' at 2/3 pm for example, and those paying a certain amount of money could have permanent access to the episodes and could also download them. SOAPnet could be a day behind or put it at midnight right after their current soap line-up, and re-air it the next day. It could be a 30 minute show
Then the 'new' show could be considered slightly different enough so that P&G can put classic shows from the late 70's/early 80's online (or even SOAPnet) and they can make extra money.
That sounds preposterous I know but it's not impossible, we might have a shot.

Member since:
22 January 2008
Last activity:
12 hours 53 min

They should do whatever they can to secure Mandy Bruno. If the show is trying to appeal to young moms, she could be their hook. They should even hire a soap vet like Lisa Peluso (ex-Ava, Loving) or Staci Greason (ex-Isabella, DAYS) as Eleni, so they can have two generations of moms. A 10 minute web serial with Marina caught in the middle of Cyrus and Mallet, while balancing young motherhood, being a cop, and being the heart and soul of the Coopers would be my hook. They won't be able to keep Rylan or Cosgrove, so they should recast Lizzie and Bill, reunite them with Sarah and have their stories be told as well. Justin Deas, Frank Dicopolous, Ron Raines, Tina Sloane and Michael O'Leary can all appear from time to time as the Greek Chorus. I would also have Remy and Christina get pregnant and try to secure them.

Member since:
22 January 2008
Last activity:
12 hours 53 min

And of course Maeve Kinkead and Jordan Clarke!. I predict Liz Kiefer will book a daytime soap, and there's no way Beth Chamberlin and Grant Aleksander won't be snapped up.

Member since:
27 September 2008
Last activity:
1 year 27 weeks

I think to air everyday on the web and be successful with some of the same actors would surely mean the show would have to be cut down in time. Why? You can attract loyal actors when they have more free time to do other work that makes money. Another idea is to air the show in 12 week intervals with breaks of some time for actors to persue work.

Member since:
14 December 2008
Last activity:
3 days 14 hours

I would love a web series, personally.

Member since:
4 April 2009
Last activity:
1 year 28 weeks

As I view over 90% of programmes on the web as opposed to the tv, I think this would be a great move. However, I'm sure setting this up would take time, so maybe it could be homed at Soapnet on an interim basis or as one person mentioned above, that it could be on Soapnet and the web. I think that P&G can make this work, as it offers more flexibility to the viewing public. I would also hope that they would allow people outside of the US to view...that way, they have a much wider audience for their programme but also for their own products.

bizziefan's picture
Member since:
15 February 2009
Last activity:
2 years 28 weeks

I completely agree with several of the posts above...Guiding Light should be picked up by SoapNet, be on the web, and also made available for international viewing.

The fan base on-line is HUGE, and should/would definitely be a very smart move.

Johnathon's picture
Member since:
10 December 2008
Last activity:
27 weeks 1 day

I think that 'IF' the show goes on the web it should be about 30 minutes long with ad's, that saves alot of the show and with good writers it can be done and keep at least most of the storylines.

Now I think the problem is how do you save a show when its 'heart and soul' are all missing, I cannot see alot of the actors sticking around, and that is a shame.

IpTV (Internet TV) is the wave of the future, more and more people are buying set top boxes and watching content from the internet on their t.v.'s NBC / FOX have an amazing product in Hulu.com, so I really hope GL does survive, and if its online that would be amazing.

Member since:
13 March 2009
Last activity:
36 weeks 12 hours

I think GL on the web is a good idea IF they do a true multi-media method that allows them to retain nearly all of the cast. They can move the show to Lifetime and air them in their current time slots (Lifetime currently airs three episodes daily of Desperate Housewives from 12-3 ET and 2 episodes of Wife Swap from 3-5 ET - also if Lifetime renegotiates their rates with cable providers an extra 8-10 cents per month per subscriber to carry, they can easily budget both GL and ATWT in their current production formats - Lifetime is in something like 90 million homes, so that'd be over $100M annually in extra revenue - I think I read somewhere it is like $30-$35M for GL annually and about $40-45M annually for ATWT). They could easily put ATWT and GL in their regular time slots during this bank. From there do a true "Multi-media" partnership with DirectTV to air GL and ATWT on demand plus Lifetime has a partnership with Glam Media (that is already in place) to air the episodes daily on the web - face it, GL's new format is tailor made for the web - it looks fantastic from a computer when you view it.

Member since:
27 January 2009
Last activity:
33 weeks 2 days

If GL would continue on the web, the only way it could survive would be to be shortened to a half hour. The result would be as others have stated - the cast would have to be slashed significantly. That's not to say that this couldn't be done, but I do think you would *have to* keep at least one or two "big guns" on the show in order for your audience to stay loyal and follow it to wherever it goes and whatever it turns into.

In my mind, the show needs to try secure the services of Grant, Beth, and Michael (a.k.a. - "The 3/4 Musketeers"). This would allow the show to keep two core families, the Spauldings and the Bauers, and streamline the show around them and their interactions with their children (James for Phillip and Beth, Leah for Rick [SORASing Leah a bit more), as well as a few other key figures (Lillian, hopefully Alan). Sorry, folks, but that means most of the Coopers and the Lewises would be out, as well as Otalia. Most of the people playing the characters from these families likely will move on when the show stops. I would love if somely like Kim Zimmer would stay, at least initially, in order to "jumpstart" a new format, but that won't happen. So, the show would still need a Phillip, a Beth, and a Rick as a foundation.

Member since:
19 April 2009
Last activity:
2 years 36 weeks

I'm sorry to be different from everyone else, but I would like to see Guiding Light move to cable. I think there would be a better chance of more viewers. I just can't imagine the stars staying on the show to be on the internet. I hope it moves to Lifetime.