"Viewers turn to TLC for an insider's view into uncommon lives, and NASCAR Wives will give an unprecedented look at what happens on and off the track," TLC president Eileen O'Neill said. "NASCAR is a remarkable and respected brand to partner with, and we look forward to exploring both the heart and adrenaline that keeps its fans coming back for more."

Lest the concept seem too male-skewing for a female-skewing genre, O'Neill added that 40% of NASCAR fans are women.

Participants include DeLana Harvick (wife of Kevin, who has 11 career NASCAR Sprint Cup Series wins), Shana Mayfield (wife of Jeremy, a 15-year Sprint Cup veteran), Kelley Earnhardt (sister of Dale Earnhardt Jr., NASCAR's most popular driver) and Angie Skinner (wife of Mike, who competes in NASCAR's top three national series).

I'm not sure if I think of this as a soap, but isn't it interesting that everyone and their mother except SOAPnet, ABC daytime, NBC daytime or CBS daytime seems to be getting into "soaps" in some for or another?